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HAIRIYAH BINTI YUSUF, DR. NOR ZAFIR BINTI MD SALLEH 13
CONSUMER ENGAGEMENT BEHAVIOR TOWARDS SOCIAL MEDIA
CONTENT FORMAT IN COSMETIC INDUSTRY
HIEW GEE CHEN, PROF. ROHAIZAT BIN BAHARUN 14
CULTURAL VALUES IN PETRONAS ADVERTISEMENTS FOR
CELEBRATION CHINESE NEW YEAR AMONG MALAYSIAN ETHICS
INTAN YUSNIZA, PROF. DR. NOOR HAZARINA BINTI HASHIM 15
THE EVALUATION ON THE HOTEL WEBSITE PERFORMANCE
TOWARDS CUSTOMERS RESERVATION
JAMY ONG SWEE AI, DR. ADAVIAH BINTI MAS’OD 16
APPLICATION OF SERVPERF MODEL TO EVALUATE CUSTOMER
SATISFACTION INTHE COURIER INDUSTRY: A CASE STUDY ON J&T
EXPRESS MALACCA
KER JIE MING, DR. ZURAIDAH BINTI SULAIMAN 17
FACTORS INFLUENCING CUSTOMER LOYALTY OF MOBILE
ELECTRONICS STORES: CASE STUDY OF ONLY U MOBILE
ENTERPRISE
LEE MEI XIAN, PROF. DR. NOOR HAZARINA BINTI HASHIM 18
IMPACT OF KKKL EXPRESS’S WEBSITE DESIGN ELEMENTS TOWARDS
USER SATISFACTION
