Page 401 - MARSIUM'21 COMP OF PAPER

380 Lim Huey Nee & Mazilah (2022)

Seyedi, S. M., Shirazifar, M., Dalvand, M. R., & Zohdi, M. H. (2012). Optimal Examination and Prioritisation of the Factors Affecting Customers’ Satisfaction Using
Integrated Quality Function Deployment (QFD) and Kano’s model: A Case Study of Shiraz’s Refah bank. African Journal of Business Management, 6(35), 9762-
9772.
https://doi.org/10.5897/AJBM12.113

Tabachnick, B.G., & Fidell, L.S. (1996). Using Multivariate Statistics (3rd ed.). New York: Harper Collins College Publishers.

Tan, A. Oriade, and P. Fallon, “Service Quality and Customer Satisfaction in Chinese Fast-Food Sector: A Proposal for CFFRSERV,” Advances in Hospitality and
Tourism Research, vol. 2, no. 1, pp. 30–53, 2014.

Thuan Thi Nhu Nguyen. 2020. Developing and Validating Five-Construct Model of Customer Satisfaction in Beauty and Cosmetic E-commerce, Heliyon, Volume 6,
Issue 9, ISSN 2405-8440, https://doi.org/10.1016/j.heliyon.2020.e04887.

W. A. Inkumsah, “Measuring Customer Satisfaction in the Local Ghanaian Restaurant Industry,” European Journal of Business and Management, vol. 3, no. 2, pp.
153–166, 2011.

Zamil, A. M., Areiqat, A. Y., & Tailakh, W. (2012). The Impact of Health Service Quality on Patients’ Satisfaction Over Private and Public Hospitals in Jordan: A
Comparative Study. International Journal of Marketing Studies, 4(1), 123-137.

380