Page 417 - MARSIUM'21 COMP OF PAPER
P. 417
REFERENCES
Abuhamda, E., Ismail, I., & Bsharat, T. (2021). Understanding quantitative and qualitative research methods: A theoretical
perspective for young researchers. International Journal of Research, 8(2), 71-87.
Adam, M. A. & Akber, S. N. (2016). The impact of Brand equity on consumer purchase decision of cell phones. European Journal
of Business and Innovation Research, 4(4), 60-133.
Aji, P., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evidence from
Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91-104.
Akhtar, D. M. I. (2016). Research design. Research in Social Science: Interdisciplinary Perspectives, 68-84.
http://dx.doi.org/10.2139/ssrn.2862445
Al-Dmour, H., Aloqaily, A., Al-Qaimari, R., & Al-Hassan, M. (2021). The effect of the electronic word of mouth on purchase
intention via the brand image as a mediating factor: an empirical study. International Journal of Networking and Virtual
Organisations, 24(2), 182-199.
Algharabat, R. S. (2017). Linking social media marketing activities with brand love: The mediating role of self-expressive
brands.Kybernetes, 46(10), 1801-1819. https://doi.org/10.1108/K-04-2017-0130
Ariffin. K. S., Mohan, T., & Goh, Y. N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention.
Journal of Research in Interactive Marketing, 12(3), 309-327. https://doi.org/10.1108/JRIM-11-2017-0100
Arthur, D. L. (2020, December 4). Leveraging social media to enhance telecom customer experience.
https://www.adlittle.com.my/id-fr/TelecomSocialMedia
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and
consumer engagement. Psychology & Marketing, 32(1), 15-27. https://doi.org/10.1002/mar.20761
Azraii, A. B., Ramli, A. S., Ismail, Z., Abdul-Razak, S., Badlishah-Sham, S. F., Mohd-Kasim, N. A., & Nawawi, H. (2021). Validity
and reliability of an adapted questionnaire measuring knowledge, awareness and practice regarding familial
hypercholesterolaemia among primary care physicians in Malaysia. BMC cardiovascular disorders, 21(1), 1-17.
https://doi.org/10.1186/s12872-020-01845-y
Baldus, B. J., Voorhees, C., & Calantone, R. (2015). Online brand community engagement: Scale development and validation.
Journal of business research, 68(5), 978-985. https://doi.org/10.1016/j.jbusres.2014.09.035
Barger, V., Peltier, J.W., & Schultz, D.E. (2016). Social media and consumer engagement: a review and research agenda. Journal
of Research in Interactive Marketing, 10(4), 268-287. https://doi.org/10.1108/JRIM-06-2016-0065
Beneke, J., de Sousa, S., Mbuyu, M., & Wickham, B. (2016). The effect of negative online customer reviews on brand equity and
purchase intention of consumer electronics in South Africa. The International Review of Retail, Distribution and
Consumer Research, 26(2), 171-201. https://doi.org/10.1080/09593969.2015.1068828
Bhasin, H. (2020, June 30). Causal Research – Meaning, Explanation, Examples, Components. Marketing91.
https://www.marketing91.com/causal-research/
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business &
Management Studies: An International Journal, 6(1), 128-148. https://doi.org/10.15295/v6i1.229
Binwani, K. J., & Ho, J. S. Y. (2019). Effects of social media on cosmetic brands. Journal of Marketing Advances and Practices,
1(2), 1-10.
Black, I., & Veloutsou, C. (2017). Working consumers: Co-creation of brand identity, consumer identity and brand community
identity. Journal of Business Research, 70, 416-429. https://doi.org/10.1016/j.jbusres.2016.07.012
Bowen, J. (2015). “Trends affecting social media: implications for practitioners and researchers”. Worldwide Hospitality and
Tourism Themes, 7(3), 221-228. https://doi.org/10.1108/WHATT-04-2015-0021
Cardona, A. R., Sun, Q., Li, F., & White, D. (2017). Assessing the effect of personal cultural orientation on brand equity and revisit
intention: exploring destination branding in Latin America. Journal of Global Marketing, 30(5), 282-296.
https://doi.org/10.1080/08911762.2017.1336827
396
