Page 419 - MARSIUM'21 COMP OF PAPER

Evgeniy, Y., Lee, K., & Roh, T.-W. (2019). The effect of eWOM on purchase intention for Koreanbrand cars in Russia: the
mediating role of brand image and perceived quality. Journal of Korea Trade, 23(5), 102-117.

Farah, M. F. (2017). Application of the theory of planned behavior to customer switching intentions in the context of bank
consolidations. International Journal of Bank Marketing. 35(1), 147-172. https://doi.org/10.1108/IJBM-01-2016-0003
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal
of Business Research, 70, 118-126. https://doi.org/10.1016/j.jbusres.2016.05.001
Gao, Q., & Feng, C. (2016). Branding with social media: User gratifications, usage patterns, and brand message content strategies.
Computers in Human Behavior, 63, 868-890. https://doi.org/10.1016/j.chb.2016.06.022

Garg, P., & Joshi, R. (2018). Purchase intention of “halal” brands in India: the mediating effect of attitude. Journal of Islamic
Marketing, 9(3), 683-694. https://doi.org/10.1108/JIMA-11-2017-0125
Global Monitor (2020). Malaysia Telecommunication Market Report (2020–2025).
https://www.globalmonitor.us/product/malaysia-telecommunication-market-report

Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of
luxury brands: influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841.
https://doi.org/10.1016/j.jbusres.2016.04.181
Gomez-Suarez, M., Paiva, G., & Schnettler, B. (2016). Private labels in Chile: influential factors in the purchase intention.
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, 79-102. IGI Global.

Hajar, M. A., Ibrahim, D. N., & Al-Sharafi, M. A. (2018). Value innovation in the Malaysian telecommunications service industry:
Case study. Proceedings of the International Conference of Reliable Information and Communication Technology, 892-
901. Cham, Germany: Springer. https://doi.org/10.1007/978-3-319-99007-1_83
Hajar, M. A., Ibrahim, D. N., Darun, M. R., & Al-Sharafi, M. A. (2020). Improving Mobile value-added services (MVAS) in
Yemen mobile companies. International Journal of Information Technology and Language Studies, 4(1), 12-22.
Hajli, N., Sims, J., Zadeh, A. H., & Richard, M.-O. (2017). A social commerce investigation of the role of trust in a social
networking site on purchase intentions. Journal of Business Research, 71, 133-141.
https://doi.org/10.1016/j.jbusres.2016.10.004
Harrigan, P., Evers, U., Miles, M. P., & Daly, T. (2017). Customer engagement and the relationship between involvement,
engagement, self-brand connection, and brand usage intent. Journal of Business Research, 88, 388-396.
https://doi.org/10.1016/j.jbusres.2017.11.046
Hayes, R. A., & Carr, C. T. (2015). Does being social matter? Effects of enabled commenting on credibility and brand attitude in
social media. Journal of Promotion Management, 21(3), 371-390. https://doi.org/10.1080/10496491.2015.1039178

Hsu, C. L., Chen, M. C., Kikuchi, K., & Machida, I. (2017). Elucidating the determinants of purchase intention toward social
shopping sites: a comparative study of Taiwan and Japan. Telematics and Informatics, 34(4), 326-338.
https://doi.org/10.1016/j.tele.2016.04.016
Iglesias, O., Markovic, S., Singh, J. J., & Sierra, V. (2019). Do customer perceptions of corporate services brand ethicality improve
brand equity? Considering the roles of brand heritage, brand image, and recognition benefits. Journal of Business Ethics,
154, 441-459. https://doi.org/10.1007/s10551-017-3455-0
Ismail, A.R. (2017). The influence of perceived social media marketing activities on brand loyalty: the mediation effect of brand
and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144.
http://dx.doi.org/10.1108/APJML-10-2015-0154
Jonsson, E., Källström, P., & Wallander, E. (2019). Why do we purchase from e-retailers? – An explanatory study of the e-loyalty
antecedents impact on consumers purchase intentions on the e-commerce market. Bachelor's Thesis, Linnaeus
University, Växjö, Sweden.
Kahraman, A., & Kazançoğlu, İ. (2019). Understanding consumers’ purchase intentions toward natural‐claimed products: A
qualitative research in personal care products. Business Strategy and the Environment, 28(6), 1218–1233.
https://doi.org/10.1002/bse.2312

398