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Kanapathipillai, K., & Azam, S. F. (2020). The impact of employee training programs on job performance and job satisfaction in
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Kao, T. Y., Yang, M. H., Wu, J. T. B., & Cheng, Y. Y. (2016). Co-creating value with consumers through social media. Journal of
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Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., & Nerur, S. (2018). Advances in social media research: Past,
present and future. Information Systems Frontiers, 20(3), 531-558. https://doi.org/10.1007/s10796-017-9810-y
Keller, K. L. (2016). Reflections on customer-based brand equity: Perspectives, progress, and priorities. AMS Review, 6, 1–16.
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Khamitov, M., Wang, X., & Thomson, M. (2019). How well do consumer-brand relationships drive customer brand loyalty?
Generalizations from a meta-analysis of brand relationship elasticities. Journal of Consumer Research, 46(3), 435-459.
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Khan, M. L. (2017). Social media engagement: what motivates user participation and consumption on YouTube? Computers in
Human Behavior, 66, 236-247. https://doi.org/10.1016/j.chb.2016.09.024

Kim. H. K., & Lee. T. J. (2018). Brand equity of a tourist destination. Sustainability, 10(2), 431.
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Knoll, J. (2016). Advertising in social media: a review of empirical evidence. International Journal of Advertising, 35(2), 266-300.
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Koch, O. F., & Benlian, A. (2015). Promotional tactics for online viral marketing campaigns: how scarcity and personalization
affect seed stage referrals. Journal of Interactive Marketing, 32(6), 37-52. https://doi.org/10.1016/j.intmar.2015.09.005
Kohli, C., Suri, R., & Kapoor, A. (2015). Will social media kill branding? Business Horizons, 58(1), 35-44.
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Kuei, W. W., & Thao, P. T. T. (2019). How interpersonal guanxi position influences the purchase intention on social media: an
analysis of buyer’s perceptions in Vietnam. Proceedings of the 2019 International Conference on Intelligent Medicine
and Health, 23-27. https://doi.org/10.1145/3348416.3348427
Kumari, K., & Yadav, S. (2018). Linear regression analysis study. Journal of the practice of Cardiovascular Sciences, 4(1), 33.
Kusumasondjaja, S. (2018). The roles of message appeals and orientation on social media brand communication effectiveness: an
evidence from Indonesia. Asia Pacific Journal of Marketing and Logistics, 30(4), 1135-1158.
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Kwak, S. G., & Park, S. H. (2019). Normality test in clinical research. Journal of Rheumatic Diseases, 26(1), 5-11.
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Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution
from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing, 80(6), 146-172.
https://doi.org/10.1509/jm.15.0415

Lee, J., & Hong, I.B. (2016). Predicting positive user responses to social media advertising: the roles of emotional appeal,
informativeness, and creativity. International Journal of Information Management, 36(3), 360-373.
https://doi.org/10.1016/j.ijinfomgt.2016.01.001

Lee, W. I., Cheng, S. Y., & Shih, Y. T. (2017). Effects among product attributes, involvement, word-ofmouth, and purchase
intention in online shopping. Asia Pacific Management Review, 22(4), 1-7. https://doi.org/10.1016/j.apmrv.2017.07.007
Lee, L.W., Tang, Y., Yip, L.S., & Sharma, P. (2018). Managing customer relationships in the emerging markets– guanxi as a driver
of Chinese customer loyalty. Journal of Business Research, 86, 356-365. https://doi.org/10.1016/j.jbusres.2017.07.017
Lee, Z., Hang, H., & Beverland, M. (2017). The origin and evolution of brand equity idea: the story so far (1945-1990). In
CEGBI Workshop: Interdisciplinary Approaches to the Study of Brands in Business.

Leech, N. L., Barrett, K. C., & Morgan, G. A. (2015). IBM SPSS for intermediate statistics: Use and interpretation. Routledge.
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