Page 423 - MARSIUM'21 COMP OF PAPER

Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumer–brand identification. International journal of
research in marketing, 29(4), 406-418. https://doi.org/10.1016/j.ijresmar.2012.06.001

Streefkerk, R. (2021). Qualitative vs. quantitative research. Scribbr.
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Surbhi, S. (2017). Difference Between Exploratory and Descriptive Research (with Comparison Chart). Key Differences.
https://keydifferences.com/difference-between-exploratory-and-descriptive-research.html
Takhire, M., & Joorshari, M. T. (2015). Evaluation of Effective Factors on Customer Decision-Making Process in the Online
Environment. International Journal of Managing Public Sector Information and Communication Technologies, 6(3), 01–
11. https://doi.org/10.5121/ijmpict.2015.6301

Tatar, S. B., & Erdogmus, E. I. (2016). The effect of social media marketing on brand trust and brand loyalty for hotels.
Information Technology & Tourism, 16(3), 249–263. https://doi.org/10.1007/s40558-015-0048-6
Torres, P., Augusto, M., & Godinho, P. (2017). Predicting high consumer-brand identification and high repurchase: Necessary and
sufficient conditions. Journal of Business Research, 79, 52-65. https://doi.org/10.1016/j.jbusres.2017.05.029
Tran, T.V., Nga, V. T. Q., & Nguyen, P.N. (2017). The causal relationships between components of customer-based Brand equity
for a destination: evidence from South Korean tourists in Danang city, Vietnam. Asian Economic and Financial Review,
7(4), 358-367. https://doi.org/10.18488/journal.aefr/2017.7.4/102.4.358.367
Tran, T.V., Nguyen, P.N., Tran, T.K.P., Tran, N.T., & Huynh, T.P.T. (2019). Brand equity in a tourism destination: a case study of
domestic tourists in Hoi an city, Vietnam. Tourism Review, 74(3), 704-720. https://doi.org/10.1108/TR-08-2017-0130

Tuten, T. L., & Solomon, M. R. (2017). Social Media Marketing. Sage.
Unal, G., Schivinski, B., & Brzozowska-Woś, M. (2017). Literature review on conceptualisation of online consumer engagement.
Handel Wewnetrzny, 6(371), 353–362.

Usman, A., & Okafor, S. (2019). Exploring the relationship between social media and social influence. Leveraging Computer-
Mediated Marketing Environments, 83-103. IGI Global. https://doi.org/10.4018/978-1-5225-7344-9.ch004
Valentina, V., Marius-Răzvan, S., Login, I. A., & Anca, C. (2015). Changes in cultural heritage consumption model: Challenges
and Limits. Procedia-Social and Behavioral Sciences, 188, 42-52. https://doi.org/10.1016/j.sbspro.2015.03.337
Vijayamohanan, P. N. (2021). Research Methodology: Sampling (Revised).
Valos, M. J., Maplestone, V. L., Polonsky, M. J., & Ewing, M. (2017). “Integrating social media within an integrated marketing
communication decision-making framework”. Journal of Marketing Management, 33(17-18), 1522-1558.
https://doi.org/10.1080/0267257X.2017.1410211
Warner-Søderholm, G., Bertsch, A., Sawe, E., Lee, D., Wolfe, T., Meyer, J., Engel, J., & Fatilua, U. N. (2018). Who trusts social
media? Computers in Human Behavior, 81, 303-315. https://doi.org/10.1016/j.chb.2017.12.026
Watanabe, E. A. D. M., Alfinito, S., Curvelo, I. C. G., & Hamza, K. M. (2020). Perceived value, trust and purchase intention of
organic food: a study with Brazilian consumers. British Food Journal, 122(4), 1070–1184. https://doi.org/10.1108/bfj-
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Weissberger, A. (2020). COVID-19 Challenges faced by Telcos and Impact on the Telecom Sector. Technology Blog.
https://techblog.comsoc.org/2020/08/27/covid-19-challenges-faced-by-telcos-and-impact-on-the-telecom-sector/

Wong, H. Y., & Merrilees, B. (2015). An empirical study of the antecedents and consequences of brand engagement. Marketing
Intelligence & Planning, 33(4), 575-591. https://doi.org/10.1108/MIP-08-2014-0145
Wu, J. H., Wu, C. W., Lee, C. T., & Lee, H. J. (2015). Green purchase intentions: an exploratory study of the Taiwanese electric
motorcycle market. Journal of Business Research, 68(4), 829-833. https://doi.org/10.1016/j.jbusres.2014.11.036

Yaseen, S., & Mazahir, I. (2019). Impact of corporate credibility, brand awareness, brand image and brand loyalty on purchase
intention in the telecommunication sector of Karachi. Global Management Journal for Academic & Corporate Studies,
9(1), 14-14.

Yang, Y., Liu, X., & Li, J. (2015). How customer experience affects the customer-based brand equity for tourism destinations.
Journal of Travel and Tourism Marketing, 32(1), 97-113. https://doi.org/10.1080/10548408.2014.997959

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