Page 577 - MARSIUM'21 COMP OF PAPER
P. 577
REFERENCES
Adetunji, R. R., Sabrina, M. R., & Sobhi, I. M. (2017). User-generated contents in Facebook, functional and hedonic brand image,
and purchase intention. SHS Web of Conferences, 33. https://doi.org/10.1051/shsconf/20173300084
Agarwal, M. (2020). Importance of user generated content as a part of social media marketing that drives customer’s brand
awareness and purchase intentions. The International Journal of Analytical and Experimental Modal Analysis, 12(2),
3071-3089. https://doi.org/10.13140/RG.2.2.33503.61609
Ahuvia, A. C., Batra, R., & Bagozzi, R. (2009). Love, desire and identity: A conditional integration theory of the love of things.
The Handbook of Brand Relationship. https://doi.org/10.4324/9781315703886-27
Albert, N., Merunka, D., & Valette-Florence, P. (2013). Brand passion: Antecedents and consequences. Journal of Business
Research, 66(7), 904-909. https://doi.org/10.1016/j.jbusres.2011.12.009
Albrecht, C.-M., Neumann, M. M., Haber, T. E., & Bauer, H. H. (2011). The relevance of irrelevance in brand communication.
Psychology & Marketing, 28(1), 1-28. https://doi.org/10.1002/mar.20378
Ansari, S., Ansari, G., Ghori, M. U., & Kazi, A. G. (2019). The impact of brand awareness and social media content marketing on
consumer purchase decision. Journal of Public Value and Administration Insights, 2(2), 5-10.
https://doi.org/10.31580/jpvai.v2i2.896
Appiah, D., Ozuem, W., & Howell, E. K. (2016). Towards a sustainable brand loyalty: Attitudinal loyalty perspective. In Eighteenth
Annual International Conference. Global Business and Technology Association. Dubai, UAE.
Arif, I., Aslam, W., & Siddiqui, H. (2020). Influence of brand related user-generated content through Facebook on consumer
behavior: A stimulus-organism-response framework. International Journal of Electronic Business, 15(2), 109-132.
https://doi.org/10.1504/IJEB.2020.106502
Arora, S. & Sharma, A. (2013). Social media: A successful tool of brand awareness. International Journal of Business and General
Management (IJBGM), 2(3), 1-14.
Asenahabi, B. M. (2019). Basics of research design: A guide to selecting appropriate research design. International Journal of
Contemporary Applied Researches, 6(5), 76-89.
Baker, A. M., Donthu, N., & Kumar, V. (2016). Investigating how word-of-mouth conversations about brands influence purchase
and retransmission intentions. Journal of Marketing Research, 53(2), 225–239. https://doi.org/10.1509/jmr.14.0099
Barnsbee, L., Barnett, A. G., Halton, K., & Nghiem S. (2018). Mechanical circulatory and respiratory support: Cost-effectiveness.
https://doi.org/10.1016/B978-0-12-810491-0.00024-2
Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections:
A micro-level study. International Journal of Scientific and Research Publications, 2(5), 1-10.
Bashir, M. A., Ayub, N. & Jalees, T. (2017). The impact of the firm generated contents and the user generated contents through
social media on brand equity elements. 19, 744-760.
Batra, R., Ahuvia, A., & Bagozzi, R. P. (2012). Brand love. Journal of Marketing, 76(2), 1-16. https://doi.org/10.1509/jm.09.0339
Bauer, H. H., Heinrich, D., & Martin, I. (2007). How to create high emotional consumer-brand relationships? The causalities of
brand passion. Proceedings of the Australian and New Zealand Marketing Academy Conference, 2189-2198.
Brodie, R. J., Juric, B., Ilic, A., & Hollebeek, L. D. (2011). Consumer engagement in a virtual brand community: An exploratory
analysis. Journal of Business Research, 66(1). https://doi.org/10.1016/j.jbusres.2011.07.029
Ceballos, M., Crespo, Á.G., & Cousté N.L. (2016). Impact of firm-created content on user-generated content: Using a new social
media monitoring tool to explore Twitter. In: Petruzzellis L., Winer R. (Eds.), Rediscovering the essentiality of marketing:
Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, 303-306.
https://doi.org/10.1007/978-3-319-29877-1_61
Colicev, A., Kumar, A., & O’Connor, P. (2019). Modeling the relationship between firm and user generated content and the stages
of the marketing funnel. International Journal of Research in Marketing, 36(1), 100-116.
https://doi.org/10.1016/j.ijresmar.2018.09.005
556

