Page 580 - MARSIUM'21 COMP OF PAPER

Majid, U. (2018). Research fundamentals: Study design, population, and sample size. Undergraduate Research in Natural and Clinical
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Memon, M. A., Ting, H., Cheah, J.-H., Thurasamy, R., Chuah, F., & Cham T. H. (2020). Sample size for survey research: review and
recommendations. Journal of Applied Structural Equation Modeling, 4(2), 1-20. https://doi.org/10.47263/JASEM.4(2)01
Mishra, P., Pandey, C. M., Singh, U., Gupta, A., Sahu, C., & Keshri, A. (2019). Descriptive statistics and normality tests for statistical data.
Annals of cardiac anesthesia, 22(1), 67. https://doi.org/10.4103/aca.ACA_157_18
Morawska, L., Tang, J. W., Bahnfleth, W., Bluyssen, P. M., Boerstra, A., Buonanno, G., … Yao, M. (2020). How can Airborne
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Moreno-Munoz, A., Bellido, F, Siano, P., & Gómez-Nieto, M. A. (2016). Mobile social media for smart grids customer engagement:
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Mostafa, R. B. & Kasamani, T. (2021). Brand experience and brand loyalty: Is it a matter of emotions? Asia Pacific Journal of Marketing and
Logistics, 33(4), 1033-1051. https://doi.org/10.1108/APJML-11-2019-0669
Mukherjee, K. (2020). Social media marketing and customers’ passion for brands. Marketing Intelligence & Planning, 38(4), 509- 522.
https://doi.org/10.1108/MIP-10-2018-0440

Negoro, A. & Alif, M. G. (2020). Impact of firm-created content and user-generated content on consumer perception in Grab-and- go coffee
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O’Hara, K. (2020, July 22). What you need to know about Facebook hashtags in 2020. Mavsocial. https://mavsocial.com/facebook-
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Organization for Economic Co-operation and Development. (2020, June 16). COVID-19 and the retail sector: Impact and policy responses.
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Petchko, K. (2018). Results, discussion, and conclusion. How to write about economics and public policy, 271-300.
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Peterson, J. S., Canady, K., & Duncan, N. (2012). Positive life experiences: A qualitative, cross-sectional, longitudinal study of gifted
graduates. Journal for the Education of the Gifted, 35(1), 81-99. https://doi.org/10.1177/0162353211432042
Petruca, I. (2016). Personal branding through social media. International Journal of Communication Research, 6(4), 389-392.

Polańska, K. (2014). Social media in modern business. European Scientific Journal, 335-345.
Poulis, A., Rizomyliotis, I., & Konstantoulaki, K. (2019). Do firms still need to be social? Firm generated content in social media.
Information Technology & People, 32(2), 387-404. https://doi.org/10.1108/ITP-03-2018-0134

Pourazad, N., Stocchi, L., & Pare, V. (2020). The power of brand passion in sports apparel brands. Journal of Product and Brand Management,
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Rahi, S. (2017). Research design and methods: A systematic review of research paradigms, sampling issues and instruments development.
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Ramzan, U. & Syed, A. R. (2018). Role of content based social media marketing in building customer loyalty and motivating consumers to
forward content. Journal of Internet Banking and Commerce, 23(3), 1-20.
Razali, N. M. & Yap, B. W. (2011). Power comparisons of Shapiro-Wilk, Kolmogorov-Smirnov, Lilliefors, and Anderson-Darling tests.
Journal of Statistical Modeling and Analytics, 2(1), 21-33.
Rodriguez, M., Peterson, R. M., & Krishnan, V. (2012). Social media’s influence on business-to-business sales performance.
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Sadek, H., Elwy, S., & Eldallal, M. (2018). The impact of social media brand communication on consumer-based brand equity dimensions
through Facebook in fast moving consumer goods: The case of Egypt. A Journal of the Academy of Business

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