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Hassan, S., Nadzim, S. Z. A., & Shiratuddin, N. (2015). Strategic use of social media for small business based on the AIDA model.
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               Hemsley-Brown, J. & Alnawas, I. (2016). Service quality and brand loyalty: The mediation effect of brand passion, brand affection
                       and  self-brand  connection.  International  Journal  of  Contemporary  Hospitality  Management,  28(12),  2771-2794.
                       https://doi.org/10.1108/IJCHM-09-2015-0466

               Hermaren, V. & Achyar, A. (2018). The effect of firm created content and user generated content evaluation on customer-based
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               Herrando,  C.,  Jiménez-Martínez,  J.,  &  Martín-De  Hoyos,  M.  J.  (2017). Passion  at  first  sight: how  to  engage  users  in  social
                       commerce contexts. Electronic Commerce Research, 17, 701-720. https://doi.org/10.1007/s10660-016-9251-6
               Hilverda, F., Kuttschreuter, M., & Giebels, E. (2017). Social media interaction with peers and experts: Effects on risk perception
                       and  sense-making  of  organic  food.  Food  Quality  and  Preference,  56(1),  107-118.  https://doi.org/107-118.
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               Irshad,  M.,  Ahmad,  M.  S.,  &  Malik,  O.  F.  (2020).  Understanding  consumers’  trust  in  social  media  marketing  environment.
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               Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand
                       and   value   consciousness.   Asia   Pacific   Journal   of   Marketing   and   Logistics,   29(1),   129-144.
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               Ismail,  I.  S.  (2021,  May  20).  Health  Ministry  pushes  'self-lockdown'  as  cases  soar  past  6,000.  New  Straits  Time.
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               Jongbo, O. C. (2014). The role of research design in a purpose driven enquiry. Review of Public Administration and Management,
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               Kamel,    H.   (2021,   March   10).   Retailers   continue   to   bleed.   The   Malaysian   Reserve.
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               Kanuri, V. K., Chen, Y. X., & Sridhar, S. (H.). (2018). Scheduling content on social media: Theory, evidence, and application.
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               Khalid, R. (2016). Firm-created social media communication and consumer brand perceptions. International Journal of Marketing
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               Kim,  H.-Y.  (2013).  Statistical  notes  for  clinical  researchers:  assessing  normal  distribution  (2)  using  skewness  and  kurtosis.
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               Lee, D., Hosanagar, K., & Nair, H. (2014). The effect of social media marketing content on consumer engagement: Evidence from
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                       Educational Testing Service.

               Loureiro, S. M. C., Costa, I., & Panchapakesan, P. (2017). A passion for fashion: The impact of social influence, vanity, and
                       exhibitionism  on  consumer  behavior.  International  Journal  of  Retail  &  Distribution  Management,  45(5),  468-484.
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