Page 797 - MARSIUM'21 COMP OF PAPER

776 Siti Ayshah (2021)

Year Theme Language Title
2010 Short film (Black and Malay Maznah
white)
2011 Story telling English Hands
(humanitarian)
2012 Short film DWI Strangers
language
2013 Short film Malay Jahit
2014 Musical Malay Ke pangkuan bonda
2015 Short film Malay Sampai hati
2016 Short film Malay Vroom vroom
2017 Short film Malay Donut ke karipap?
2018 Short film Malay Misi kuih raya
2019 Short film Malay Rendang soraya
2020 Animation Malay Antara dua jendela
Table 1 shows PETRONAS ads theme, language and title that have been use from 2010 until 2020.

In 2010, Petronas advertised a short film with black and white elements that portrayed the scenario of a fight
between a couple who wanted permission to return to their own towns for Hari Raya festival as it is a tradition when it comes to
Hari Raya. The scene included a fight between in-laws in a gold shop. However, the issue resolved by applying a very advanced
concept in the end.

3.4 DATA COLLECTION METHOD

As part of this article, researcher will establish thematic analysis as descriptive qualitative approaches to data analysis and
provide an analytical overview.

3.4.1 QUALITATIVE METHOD

As cited in Family health international (2017), qualitative research is a type of scientific research. It aims to comprehend
a specific study issue or topic from the views of the community involved. Qualitative research is extremely successful at gathering
culturally unique information on the values, attitudes, behaviors, and social circumstances of specific communities.

Qualitative research may provide complex textual portrayals of how people experience a particular research issue. It
informs on the "human" aspect of a problem, i.e., the frequently contradictory behaviors, attitudes, views, feelings, and relationships
of humans. Qualitative approaches are also useful for discovering intangible aspects such as societal norms, socioeconomic
position, gender roles, race, and religion, the involvement of which in the study topic may not be noticeable as stated in Family
health international (2017). There are types of data that been use in qualitative data intake is field notes, audio or video recording
and transcript.

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