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781 Siti Ayshah (2021)

other appeal that appears in 2014 ads is excited, communication and love. 2015 shows the sadness and anger as the appeals which the
percentage is 25%. The other appeals that show in 2015 ads is joy, communication, disappointed and love. 2016 shows sadness as the main
appeals in PERRONAS Hari Raya Aidilfitri ads with the percentage of 50%. The other appeal that shows in 2016 is joy and love. 2017 shows
the main appeal of PETRONAS Hari Raya Aidilfitri ads is funny with the percentage of 28.57%. The other appeals that show in the ads is
excited, communication, worried, trust and love. The main appeal of 2018 PETRONAS ads shows are funny with the percentage of 30%.
The other appeal that spotted in 2018 is excited, joy, communication, worried, trust and love. For 2019, the main appeal that spotted is joy
with the percentage of 33.33%. Apart of joy, the other appeal that spotted in 2019 ads is sadness, communication, worried, love and hope.
For 2020, the appeals that researcher find is love with the percentage of 40%. The other appeals that show in 2020 ads is joy, communication,
and anger.

■ 5.0 EXPECTATION & RECOMMENDATION

5.1 INTRODUCTION

The key research finding that was discovered throughout this investigation was explained in this chapter. A detailed explanation
of the research's contribution is followed by some helpful findings and recommendations that are related to the present study.

5.2 DISCUSSION ON RESEARCH FINDING

The research will demonstrate the overall findings based on research goals and questions. The discussion is based on the research
objectives develop in Chapter 1

5.2.1 Research objective 1: To identify some trend of important concepts among the sample of PETRONAS
advertisements regarding Hari Ray Aidilfitri from 2010 to 2020

The results show that there some trend of important concept among PETRONAS advertisements regarding Hari Raya
Aidilfitri from 2010 to 2020. The trend that been discovered by researcher is PETRONAS use “joy” as a themes three times in a
row from 2012 until 2014. PETRONAS also use “sadness” as a theme for two times in a row which in the year 2015 and 2016.
“Funny” themes have been using for the year of 2017 and 2018. The researcher finds that PETRONAS maintain the advertisements
trend two and three times in a row.

5.2.1 Research objective 2: To identify some brand value among the sample of PETRONAS advertisements regarding
Hari Ray Aidilfitri from 2010 to 2020

The results show that there some brand value among PETRONAS advertisements regarding Hari Raya Aidilfitri from
2010 to 2020. The brand value that been discovered by researcher is PETRONAS included petronas brands such as advertisements
with PETRONAS petrol stations in the background ads, roads showing PETRONAS tank trucks and characters working with
PETRONAS company.

■ 7.0 ACKNOWLEDGEMENT

I would like to dedicate this research to my supervisor, Prof. Dr. Rohaizat bin Baharun who always guide and advise me
throughout this research. I also would like to thanks to whoever that involve in supporting me to complete this research.

REFERENCES

A. (2021, February 2). Petronas Festival Television Commercials. Malaysia Advertising & Marketing.

https://www.advertising.com.my/petronas-festival-television-commercials

Adilah, I. N. I. A. A. (2018, February 16). From television to Youtube: Why festival ads have moved online. Malaysia | Malay Mail.
https://www.malaymail.com/news/malaysia/2018/02/16/from-television-to-youtube-why-festival-ads-have-moved-

online/1579049

Adnan, A. (1997). Case Study of "Value Based Management (VBM) in Petronas Gas".

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