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long was extinguished and he was daydreaming on the hillside that used to be his playground. At the end of this advertisements, the
siblings got better again because after all, they both is a family.

The advertisements for Hari Raya Aidilfitri in 2016 are called “vroom vroom”. It is a flash back short story in 1987 about a father
and his son, Azlan who loves car racing had to vacate their residence due to house rent arrears. PETRONAS shows the love of a father trying
to cheer up his son who is sad because of the vacate residence by playing a race trolley because his son is very interested in car racing. The
scene jumps to 29 years later where Azlan’s father plays saxophone in 4 am because he can’t sleep with spill a cup of water background.
Azlan then clean up the spilled water and found his old toy racing car. The highlight of this advertisements is where Azlan take his father
on wheelchair out and recreated the moments where his father plays race trolley with him. The last scene is where PETRONAS shows
flashback of old memory of Azlan and his father playing together.
For Hari Raya Aidilfitri ads in 2017, PETRONAS presented a short story named “Donut ke Karipap?”. The beginning of the
advertisement begins with Hakim, a big-hearted child who set a goal of full fasting during Ramadan even though he had to refrain himself
from starving to the point of 'shaking' in the class during the learning process. Hakim’s life, which was never quiet from being accompanied
by his friends, namely Ah Keong, Anang, Joseph and Aarati embroider the determination on behalf of the friends to fast together to ensure
that Hakim can implement it. Apart from resisting hunger and thirst, fasting seems to bring the five friends closer together in experiencing
the pain of the less fortunate. The highlight of Hakim's journey through the challenge of fasting was finally worth it when he understood that
the third pillar of Islam entrusts various teachings and implicit meanings. Awareness of the results of fasting for a month was thrown as he
stared out the window while his heart whispered: "I understand now, fasting is not just about enduring hunger, and this world is not about
me alone." The challenge of resisting hunger made Hakim understand that fasting was trying to teach the meaning of being grateful for the
blessings of life, in addition to being 'light -hearted' in helping the less fortunate. Remembering his 'love' for food, Hakim is now able to
carve a smile because the teachings of Ramadan have made Eid more meaningful in addition to family and friends.

PETRONAS continue presented a short story advertisement in 2018 named “Misi Kuih Raya”. The advertisements show a family
mission came up with funny elements and at the same time conveyed a meaningful message. "Misi Riuh Raya" is about the challenge of five
siblings to make a surprise return to their hometown for Hari Raya with their parents. Each sibling is given different tasks and missions to
ensure the perfect celebration of Hari Raya with the whole family. The story of the excitement and challenge of returning to their village is
very entertaining and at the same time reflects the tradition of our community ahead of Eid. There was a mission where their youngest
brother, Pok Su, had to put on a face carrying a colorful fairy lamp that wrapped around his body to return to the village by train. Meanwhile,
Mak Teh could hardly bring the two large pots contains homemade rendang she cooked on the bus. The advertisement, which lasted more
than three minutes, also included elements of patience, generosity, forgiveness, and family unity in line with the spirit of Eid.

PETRONAS once again come up with a short story advertisement in 2019 called “Rendang SoRaya”. The advertisements are about
a girl’s close bond with her mother, who wants to get a special rendang recipe to celebrate Hari Raya Aidilfitri with her father. Rendang
SoRaya tells the story of Soraya, a Negeri Sembilan girl who is also a trainee cook, who wants to remake rendang that is as delicious as her
mother's cooking for her father. In the effort, Soraya returns to her hometown to track down the recipe of how her mother prepares rendang
cooking. Soraya then met people close to her mother at the market to find out the secret ingredients to make the rendang. The last scene of
this advertisement shows that Soraya’s father happy and said her rendang was very much like her mother’s cooking.

Unlike the previous year, Petronas displayed animated advertisements for Hari Raya Aidilfitri ads in 2020 called “Antara Dua
Jendela”. The advertisement tells the story of Pak Tam's live next door to Mak Teh's. However, because Pak Tam's small family is different
from Mak Teh's large family, Hari Raya celebration at Mak Teh's house is more alive every year, making Pak Tam jealous. Mak Teh also
often tries to make friends with Pak Tam by asking for sugar every year so that he does not feel marginalized, but Mak Teh's request is
always ignored. Until Aidilfitri in 2020, both Pak Tam and Mak Teh had to celebrate Eid alone due to the Movement Control Order by
government did not to allow the people to return to the village for Hari Raya celebration. The highlight of this advertisements is when Pak
Tam saw Mak Teh alone, he finally brought the sugar she had been asking for a long time. They finally accompanied each other even from
afar and were able to celebrate Hari Raya with the children happily even just through video calls.

4.3 CODING QUALITATIVE DATA

Coding is “how you describe what the data you are analysing are about” in qualitative research (Gibbs, 2007). Coding is the process
of recognizing a flow of text or other data elements (picture, image), looking for and identifying ideas, and discovering connections between
them. As a result, coding involves more than just labelling, it is the connecting of data to the study concept and then back to other data. The
codes used allow researcher to organize data so that researcher may study and analyze it in an organized manner, for as by evaluating links
between codes.

Concept-driven coding vs message code is a sufficient connection in coding techniques (or open coding). Researcher may approach
the data with an established code system and seek for concepts/ideas in the text (concept-driven method), or researcher can look for concepts
in the text without a prior conceptualization and measurement and let the text speak for itself (data-driven coding).

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