Page 921 - MARSIUM'21 COMP OF PAPER
P. 921
922 Tan Yi Ting & Dr Adaviah (2022)
WHO. Coronavirus Disease (COVID-19). Situation Report—204. Available online:
https://www.who.int/docs/default-source/coronaviruse/situation-reports/20200811-covid-19-sitrep-204.pdf?sfvrsn=1f4383dd_2
Arifeen, S. R. (2012). Frozen Food Products, Marketing and Distribution Challenges in a Developing Country, Case Study: Pakistan
(No. id: 4743).
Euromonitor International. (2014, November). Global market research and analysis for industries, countries, and consumers. Frozen
processed food in Pakistan. Retrieved from http://www.euromonitor.com/frozen-processed-food-in-pakistan/report
Kahneman D, Tversky A (1979). Prospect Theory: An Analysis of Decision under Risk. Econometrica 47(2):263-291.
Kalyanaram G, Winer RS (1995). Empirical Generalizations from Reference Price Research. Market. Sci. 14(3):161-169.
Hardie BGS, Johnson EJ, Fader PS (1993). Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. Market. Sci.
12(4):378-394.
Mazumdar T, Raj SP, Sinha I (2005). Reference Price Research: Review and Propositions. J. Market. 69(October): 84-102.
Briesch R, Krishnamurthi L, Mazumdar T, Raj SP (1997). A Comparative Analysis of Altemative Reference Price Models. J. Consum.
Res. 24(September): 202-214.
Mazumdar T, Papatla P (2000). An Investigation of Reference Price Segments. J. Market. Res. 37 (May): 246-258.
Helson, Harry (1947), “Adaptation-Level as Frame of Referencefor Prediction of Psychophysical Data,” American Journal
ofPsychology, 60 (January), 1–29. (1964), Adaptation-Level Theory, New York: Harper & Row.
Wedell, Douglas H. (1995), “Contrast Effects in Paired Compar-isons: Evidence for Both Stimulus-Based and Response-Based
Processes,” Journal of Experimental Psychology: Hu-man Perception and Performance, 21 (October), 1158–1173. (1996), “A
Constructive-Associative Model of the Con-textual Dependence of Unidimensional Similarity,” Journalof Experimental Psychology:
Human Perception and Per-formance, 22 (June), 634–661
Monroe, K.B. (1990), Pricing: Making Profitable Decisions, McGraw-Hill, New York.
Younus, S., Rasheed, F. & Zia, A. (2015). Identifying the Factors Affecting Customer Purchase Intention. Global Journal of Management
and Business Research: Administration and Management, 15(2), 8-13.
Mirabi, V., Akbariyeh, H. & Tahmasebifard, H. (2015). A Study of Factors Affecting on Customers Purchase Intention. Journal of
Multidisciplinary Engineering Science and Technology, 2(1), 267-273
Wenzel Drechsler, Martin Natter (2011), Do Price Charts Provided By Online Shopbots Influence Price Expectations And Purchase
Timing Decisions?, Journal of Interactive Marketing, Vol. 25, pp. 95–109
Bell, David R. and Randolph E. Bucklin (1996), Investigating the “Incidence” of Reference Effects: A Nested Logit Approach with
Latent Segments, Working paper, Anderson School, UCLA
Urbany, Joel E. and Peter R. Dickson (1991), “Consumer Normal Price Estimation: Market Versus Personal Standards,” Journal of
Consumer Research, 18 (June), 45–51.
Dickson, Peter R. and Alan G. Sawyer (1990), “The Price Knowledge and Search of Supermarket Shoppers,” Journal of Market-ing,
54 (July), 42–53.
Dewhurst, Stephen A. and Stephen J. Anderson (1999), “Effects of Exact and Category Repetition in True and False
RecognitionMemory,” Memory and Cognition, 24 (July), 665–73.
Koriat, Asher (1993), “How Do We Know That We Know? TheAccessibility Model of the Feeling of Knowing,” PsychologicalReview,
100 (October), 609–639.
Zaragoza, Maria S. and Karen J. Mitchell (1996), “Repeated Exposure to Suggestion and the Creation of False Memories,”Psyhological
Science, 7 (September), 294–300.
Menon, Geeta and Priya Raghubir (2003), “Ease of Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework?”
Journal of Consumer Research, 30 (September), 230–43.
Moon, Sangkil, Gary J. Russell and Sri Devi Duvvuri (2006), “Profiling Price Consumer,” Journal of Retailing, 82 (1), 1–11.
Keller K.L. (1993), Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Journal of Marketing, Vol. 57 (1), pp.
1–22.
922

