Page 94 - MARSIUM'21 COMP OF PAPER

71 Afifah (2021)
The sample in this study uses a non-probability sampling technique, namely a sampling technique that does
not provide equal opportunities or opportunities for each element or member of the population selected to be a
sample.
The sample chosen by the researcher to be the data source in this study were female users of beauty products
and services at DR Beaute clinic by dr. Azrida is in the young adult age range, which is 15 to 25 years.

3.4 DATA COLLECTION METHOD

The method used for data collection by researchers are interviews and questionnaires. The interview
technique used is to conduct a virtual interview session with the marketing department at the DR Beaute beauty
clinic by dr. Azrida to find out what activities they carry out and see the operational conditions at the clinic. With
the aim of finding the problems they are currently facing, especially those related to the sale of beauty products by
DR Beaute by dr. Azrida.
The second is through a questionnaire with a list of questions consisting of various statements related to
celebrity endorsement and brand image with the aim of knowing the extent of the influence of these variables on
purchasing decisions. The questionnaire uses a closed system, namely in the form of questions accompanied by
alternative answers that give respondents the free opportunity to choose one of the alternative answers with the
following procedure:

a. The Researcher share the questionnaire link
b. Respondents are asked to fill out the questionnaire on the link that has been shared.
c. Then the answers to the questionnaire will be collected, selected, processed and then analyzed.

3.5 DATA ANALYSIS METHOD

The method used in research analysis is descriptive statistics which are statistics used to analyze data by
describing or describing the data that has been collected as it is without intending to make general conclusions or
generalizations (Sugiyono, 2018: 226). The description of the respondents obtained is used to determine the number
of respondents who have been divided according to predetermined characteristics based on demographic
characteristics, including age, gender, latest education level, occupation and based on the income level of the
respondents in a matter of months. Where the description of the respondent is displayed in the form of tables and
diagrams accompanied by a description.
The software used by researchers to analyze the data and conclude the information that has been collected
in this study are is the Statistical Package for the Social Sciences (SPSS) which has a function to assist in analyzing
complex statistical data analysis.

4.0 FINDINGS

Based on the description of research object, DR Beaute by dr. Azrida is a beauty clinic that has self-
produced skin care products with the advantages of a license from a verified doctor. Facial care products from DR
Beauty by dr. Azrida is currently in the development stage both in the treatments offered at the clinic and in selling
products on the skincare market for facial care lovers, especially among Indonesian women. Starting with only one
branch in the city of Bekasi, now it has grown to spread to 4 other cities in Indonesia, namely in Jambi, Padang,

71