Page 96 - MARSIUM'21 COMP OF PAPER

73 Afifah (2021)
REFERENCES

A, N. (2015, November 13). PENGARUH CELEBRITY ENDORSER DAN KUALITAS PRODUK TERHADAP

KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK PADA KOSMETIK WARDAH DI KOTA

SEMARANG. Library Unnes. http://lib.unnes.ac.id/22068/

Ahmad, A. H., Idris, I., & Mason, C. (2019, June). The Impact of Young Celebrity Endorsements in Social Media

Advertisements and Brand Image Towards the Purchase Intention of Young Consumers. ResearchGate.

https://www.researchgate.net/publication/333726108_The_Impact_of_Young_Celebrity_Endorsements_i

n_Social_Media_Advertisements_and_Brand_Image_Towards_the_Purchase_Intention_of_Young_Cons

umers

Ambadar, J., Abidin, M., & Yanty, I. (2007). Mengelola Merek. Yayasan Bina Karsa Mandiri.

Annissa, A. N. (2021, May 31). Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on

Consumer Buying Decision | Annissa | Jurnal Bisnis dan Manajemen. Jurnal Bisnis Dan Manajemen.

https://jurnal.unmer.ac.id/index.php/jbm/article/view/5413

Audi, M., Ghazzawi, K., & Masri, R. A. (2015). The Effect of Celebrity Endorsement on Creating Brand Loyalty:

An Application on the Lebanese Cosmetic Sector’s Demand. IJBMER.

https://www.ijbmer.com/docs/volumes/vol6issue5/ijbmer2015060504.pdf

Bearden, W. O. (1982). EconPapers: Reference Group Influence on Product and Brand Purchase Decisions.

Econpapers. https://econpapers.repec.org/article/oupjconrs/v_3a9_3ay_3a1982_3ai_3a2_3ap_3a183-

94.htm

Carthy, M., & Cannon, P. (2008). Pemasaran Dasar Pendekatan Manajeris Global (16th ed., Vol. 1). Salemba

Empat.

Erna, F. (2005). Analisa pengaruh visibility, credibility, attraction, dan power celebrity endorser terhadap brand image

bedak marcks venus. Jurnal Manajemen Dan Kewirausahaan, 7(2).

Gale, N. K., Heath, G., Cameron, E., Rashid, S., & Redwood, S. (2013). Using the framework method for the

analysis of qualitative data in multi-disciplinary health research. BMC Medical Research Methodology,

13(117).

73