Page 969 - MARSIUM'21 COMP OF PAPER

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65. Mohd Farid Shamsudin, Sallaudin Hassan, Mohd Fikri Ishak , Zulkarnian Ahmad (2020). Study of Purchase Intention Towards
Skin Care Products Based on Brand Awareness and Brand Association. Journal of Critical Reviews. ISSN- 2394-5125 VOL 7,
ISSUE 16, 2020. http://www.jcreview.com/fulltext/197-1593623526.pdf

66. Monirul, I.M., & Han, J.H., (2012). Perceived Quality and Attitude Toward Tea & Coffee by Consumers. International Journal of
Business Research and Management (IJBRM), Volume (3): Issue (3): 2012.

67. Nahdi, T.S., Habib, S.A., & Albdour, A.A., (2015). Factors Influencing the Intention to Purchase Real Estate in Saudi Arabia:
Moderating Effect of Demographic Citizenship. International Journal of Business and Management; Vol. 10, No. 4; 2015.
doi:10.5539/ijbm. v10n4p35

68. Pang Yee Jiea, Tay Choo Chuan, Sharifah Sakinah Syed Ahmad & Ng Khar Thoe, (2019). Promoting Students’ Interest in STEM.
Education through Robotics Competition-based Learning: Case Exemplars and the Way Forward. Issue 14 December 2019 e ISSN:
2637-0832 (online)

69. Pandjaitan, D. (2018). An Analysis of Brand Awareness Influence on Purchase Intention in Bandar Lampung City’s Online
Transportation Service (Study on Y Generation Consumers). KnE Social Sciences. 3. 10.18502/kss.v3i10.3418.

70. Pangkey, V.F., Lapian, S.J., & Tumewu, F., (2016). The Analytical Hierarchy Process (AHP) of Consumer Purchase Decision in
Selecting Bubble Tea Shop. Jurnal EMBA Vol.4 No.2 Juni 2016, Hal. 323-331.

71. Pei Kian, Tan & Boon, G.H. & Wee, Lian Fong Stany & Ai, Y.J.. (2017). Factors that influence the consumer purchase intention
in social media websites. International Journal of Supply Chain Management. 6. 208-214.

72. Phong, Le & Nga, Tran & Hanh, Nguyen & Minh, Nguyen. (2020). Relationship between brand association and customer loyalty:
The case of online retail industry. Management Science Letters. 1543-1552. 10.5267/j.msl.2019.12.012.

73. Porral, C.C., & Mangin, J.P.L., (2017). Store brands’ purchase intention: Examining the role of perceived quality. European
Research on Management and Business Economics 23 (2017) 90–95.

74. Rungsrisawat, S; Sirinapatpokin,s. Impact of brand equity on consumer purchase intent Utopía y Praxis Latinoamericana, vol. 24,
núm. Esp.6, 2019 Universidad del Zulia, Venezuela Disponible en: https://www.redalyc.org/articulo.oa?id=27962177038

75. Roberto Chierici , Barbara Del Bosco , Alice Mazzucchelli & Claudio Chiacchierini. Enhancing Brand Awareness, Reputation and
Loyalty: The Role of Social Media. International Journal of Business and Management; Vol. 14, No. 1; 2019 ISSN 1833-3850 E-
ISSN 1833-8119 Published by Canadian Center of Science and Education.

76. Sallam, M.A.A., & Wahid, N.A., (2012). Endorser Credibility Effects on Yemeni Male Consumer’s Attitudes towards Advertising,
Brand Attitude and Purchase Intention: The Mediating Role of Attitude toward Brand. International Business Research Vol. 5, No.
4; April 2012. doi:10.5539/IBR.v5n4p55

77. Samit, C., & Stela, C., (2016). The Attitudes and Purchase Intentions Towards Private Label Products, in The Context of Economic
Crisis: A Study of Thessalonian Consumers. Ecoforum Journal, Volume 5, 2016.

78. Siali, F., Jiayi, P., Shakur, M., & Ya'kob, S. (2016). RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER
PURCHASE DECISION. International Journal Of Service Management And Sustainability, 1(1), 58-75.
doi:10.24191/ijsms.v1i1.6033

79. Sheeraz, Muhammad; Khattak, Aamir Khan; Mahmood, Shahid; Iqbal, Nadeem (2016): Mediation of attitude toward brand on the
relationship between service brand credibility and purchase intentions, Pakistan Journal of Commerce and Social Sciences (PJCSS),
ISSN 2309-8619, Johar Education Society, Pakistan (JESPK), Lahore, Vol. 10, Iss. 1, pp. 149-163

80. Shivangi Dhawan, (2020) Online Learning: A Panacea in the Time of COVID-19 Crisis.
https://doi.org/10.1177%2F0047239520934018

81. Shukla, Satishprakash. (2020). Concept of population and sample.
https://www.researchgate.net/publication/346426707_CONCEPT_OF_POPULATION_AND_SAMPLE/citation/download

82. Sukchannimit, S., Rakrachakarn, P., & Daengrasmisopon, T., (2018). Factors Influencing Consumers’ Hard Disk Drive Purchases
in Bangkok, Thailand.

83. Sunisa Sathapornvajana& Bunthit Watanapa, 2012. Factors Affecting Student’s Intention to Choose an IT Program. Procedia
Computer Science 13 (2012) 60 – 67https://doi.org/10.1016/j.procs.2012.09.114

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