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Secondly, the data was collected through a questionnaire distributed to the targeted respondent via Google Form. Even though the online
survey method brings efficiencies, it causes some study limitations—for example, the slow response rate from respondents. Researchers
needed more efforts to survey parents who were busy with their jobs. Also, the questionnaire might not be completed by some illiteracy
categories. Therefore, future surveys could expand on the diversity of research methods, such as distributing the questionnaire form
physically or conducting a face-to-face interview-based survey for data collection to obtain a pro-efficiency result.
Finally, the managerial strategies were conducted after receiving the headquarters' approval of My-Robot. The approval process takes
much time to compare with other businesses because the brand image is more than a logo for customers identifying a business, product, or
service. In this study, several strategies and efforts had been proposed to the headquarters of My Robot with a long approval time, but the
strategies and work art had been showing in a better version for their social media postings. Therefore, future researchers are suggested to
learn and deepen editing skills to impress the target audience, especially if the researchers decide to use social media marketing as the medium
for intervention.
■ 6.0 CONCLUSION
This study showed that brand awareness, perceived quality, and brand attitude simultaneously had a significant and positive relationship
with the purchasing decision in My-Robot Taman Universiti Sdn. Bhd. Several marketing strategies and efforts had been implemented and
showed positive impacts for My-Robot Taman Universiti Sdn. Bhd. in reality. Hence, the My-Robot Taman Universiti Sdn. Bhd. can succeed
and has a good potential to best performance than other branches under My-Robot Robotics Academy centre when they are continuously
concerned about brand awareness, perceived quality, and brand attitude variables. In addition, this study also has a few limitations: lack of
generalisability, technical skills and the efficiency of survey strategy. Future research recommendations are provided to achieve more reliable
results and efficient findings.
■ 7.0 ACKNOWLEDGEMENT
I am deeply grateful to my supervisor, Assoc. Prof. Dr Thoo Ai Chin, for her patience and assistance at every research project stage. The
research project could not have been done without her insightful comments and suggestions. Besides, I would like to say a special thanks to
My-Robot Taman University Sdn. Bhd. for their unwavering support and belief in me. They always support, contribute, and give feedback
to my work and marketing strategy. I want to thank all parents in Malaysia and the respondents to spend their time and efforts together to
answer my questionnaire. I also would like to thank my family and friends for their encouragement and support throughout my research
project.
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