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Lastly, a free trial class was used for part of the intervention. According to Reza et al. (2020), there is a significant impact of free trial
promotions on business growth. A free trial is an effective technique to demonstrate the courses offered. It is the same as getting a free
yoghourt to drink as a sample. When customers are willing to test the flavour before buying a whole bottle, and they are satisfied and have
positive feelings about the product or brand, they will purchase it. Free trial classes can give parents an extra chance to let their children
enjoy the robotics class before enrolling. Thus far, there were five new students enrolled the robotic class and three studies had participated
in the trial class.

Clearly, the intervention conducted for My-Robot Taman Universiti Sdn. Bhd. was able to create the brand awareness using creative
content, copywriting, clear and completed website to engage the consumers with trust and positive feelings which linked to the brand. Further,
customers will share and enjoy it with their friends on social media. The post successfully attracted several new page followers, reached 870
of the target audience and met 151 post engagement. At the same time, the customers should always be constantly surprised instead of bored
when it comes to the content on social media. Summing up the results, this study showed the marketing’s goals were reached, and this study
provided a real-life situation of using social media to enhance the purchase intention by using social media and providing some important
implications for strategic brand management.

5.2 RESEARCH IMPLICATIONS

In this study, the research findings include theoretical and practical implications. In essence, this study's theoretical implication focused
on investigating the relationship between brand awareness, brand association, perceived quality, brand attitude, and consumer purchase
intention. Many previous studies showed that brand awareness, brand association, perceived quality, and brand attitude significantly affected
consumers' purchase intention (Koliby & Rahman, 2018, Vazifehdoost & Negahdari, 2018 En et al., 2019). Therefore, this study extended
the existing literature related to the purchase intention of robotics education. The result showed that brand awareness, attitude, and perceived
quality had a significant and positive relationship with purchase intention. However, the insignificant relationship between brand
associations, brand attitude, and purchase intention needs further empirical investigations. Therefore, a re-evaluation of the brand association
of robotic education is needed to investigate its influence on the brand’s attitudes and purchase intention towards the education centre.

For practical implications, the result shows that there is a significant and positive relationship between brand awareness, brand attitude,
and purchase intention. Therefore, the finding shows that parents have more favourable attitudes towards the robotic education centre and
are willing to choose the brands again for their children’s education. Lastly, this study also found a positive and significant effect of perceived
quality on parents’ purchase intention on the robotic education centre. The positive evaluation of the robotic education centre brand’s overall
excellence is based on their students’ performance and famous brands. Besides, their brand’s service also involves the moment when the
consumer receives information or cues about the characteristics of the educators while they see their children’s achievements in the learning
process.

This study aims to understand the factors affecting parents’ purchase intention towards the robotic education centre. This study helps
My-Robot Taman Universiti Sdn. Bhd. to attract more students during this pandemic session. From the findings of this study, brands
awareness, brand attitude, and perceived quality significantly affect customers’ attitudes towards purchase intention of robotic education.
Therefore, it can be concluded that the purchase intention of the parents will increase when they are aware of the brands and the quality of
the services provided by the brand. Therefore, My Robot Taman Universiti Sdn. Bhd. should follow the generation trends by changing their
online business models and improving their social media channels. In addition, the marketing team should enhance their social media by
updating their information, booking information, and providing flexible access through multiple platforms. On the other hand, the marketing
team of My-Robot Taman Universiti Sdn. Bhd. should provide more information and creative content regarding STEM and robotics
education, such as the benefits of STEM, students’ achievements, and their feelings after the learning process. Hence, it can enhance the
parents’ intention as they can easily be aware and see how My-Robot Taman Universiti Sdn. Bhd. delivers their education services.

Existing customers were probably the most important asset for a business in this pandemic session. Marketing and sales activities should
put more effort into the customers' desires and satisfaction. My Robot Taman Universiti Sdn. Bhd. should keep a good relationship with their
existing customers to make them feel happy and reward their students' loyalty. Therefore, My Robot Taman Universiti Sdn. Bhd. should focus
on the existing customers and try to serve them even better even now the class was conducted online. Therefore, advertising on My Robot
Taman Universiti Sdn. Bhd. in terms of service quality and video to highlight how the educators transfer the knowledge to their kids, what
kinds of learnings materials, and how the children felt for the online class.

5.2 LIMITATION AND RECOMMENDATION FOR FUTURE STUDIES

Besides the research implications, this study has some limitations—this study was conducted using the judgmental sampling method
with small sample size. However, the sample selected for this study was explicitly parents who had children from 5-15 aged and had heard
about My-Robot before. Therefore, this study was not suitable and hard to complete by those parents who did not pursue or have experiences
with My-Robots services to access and answer some questions regarding the brand association and brand attitude. Thus, future researchers
are recommended to prepare more specific quantitative questions for future studies to get a more specific and accurate response. Nevertheless,
future researchers are recommended to use probability sampling methods to identify a more suitable sampling frame based on the research
questions and objectives and a higher reliability level of research findings.

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