Page 425 - ANUAL REPORT MOH 2017

MULTI-SECTORAL COLLABORATION

The Pharmacy Services Programme emphasises on collaboration with other agencies and the private
sector. Initiatives to engage local councils and local media through dialogue sessions via radio station
are organised to contain unapproved medical advertisements. Non-governmental organisations/
professional society/government agencies are also involved in the joint effort to educate and increase
awareness of the quality use of medicines (QUM) to the public. The public perception towards pharmacy
services is important as value recognition to pharmacists. The Pharmacy Services Programme foresees
improvement in the community perception towards the service and professional image, at the same
time, raising awareness towards the services being delivered.

ENHANCING HEALTHCARE FINANCING MECHANISM

The Pharmacy Services Programme is looking forward in achieving a cost-effective drug approach
with affordable medicine price, and ultimately enhancing public access to safe, quality and effective
medicines.

424 ANNUAL REPORT 2017 MINISTRY OF HEALTH MALAYSIA