Page 63 - Proposed ACFA Product range

Marketing Strategy

• Marketing Mix

Product :

with ACFA brand, our product offering strategy will be multi targeting strategy by

offering two product lines targeting two different segments

➢ ACFA plain board (volume driver) which will be targeting the Middle men segments .

➢ ACFA deco. Prod.( decorative products) which will be targeting the end user

segments .

➢ ACFA deco. (perception driver): this group of products will be positioned on top end

products very close to European & Americans seen on the internet , the aesthetic aspects
will be luxurious, and will be targeting upper med and the lower part of the upper end

segment

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