Page 68 - Proposed ACFA Product range

Marketing Strategy

Marketing Mix

Promotion :

• Brand Level Activities
• ACFA Visibility Program
• ACFA Simulation Software (CDs)

• ACFA Display Corners (Touch screen )
• ACFA Launching Events

• Branding tools (outlet sign boards, branded gifts)

• Operation level activities
• Merchandizing Program

• Establish basic communication collaterals for mass, as well as for selected distribution.
• Interaction with boards fixers, contractors &Villa owners :-
• Occasional gathering

• Orientation & product update gathering
• Training sessions.

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