Page 67 - Proposed ACFA Product range

Marketing Strategy

Place:

Distribution Strategic Direction : different distribution strategies will be adopted to suit each potential channel & ranges
proposed positioning

1. ACFA Brand

Product Category ACFA plain boards ACFA deco products
Distribution Strategy Mass distribution Exclusive distribution

Luxury location, our own
The More convenient The
Customers Categorization showroom ,prominent &
better
institutions

Customers Wholesale customers top end Customers

Targeted Locations: currently our market presence is not there yet , our year one distribution strategy is to have
prominent presence by expanding our customer base vertically and horizontally by
• ACFA plain boards

• Strengthen our relationship with our current big customers
• Establishing VIP sales unit
• ACFA deco. products

• Prominent location & premium display tools

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