Page 79 - Proposed ACFA Product range

ACFA interaction Corner

Brand level activities ( ACFA deco products)

• ACFA interaction corner (touch screen)
• Objective : Brand involvement
• to give end user a proper interactive tool to choose their board style among ACFA products.

• Mechanism

• To get wall space of 3x3 in selected wholesaler shops
• Design big stands that include all ACFA products .

• 20inch Touch screen to be placed in the center of the display
• 20inch TS should be programmed to allow end users selecting the best fit ACFA deco style color for
their homes
• Targeted location: 10 selective well located wholesalers shops in all KSA as per the following criteria :
• Achieve selective exceptional growth (TBA)

• Top of our top 50 customer list
• Estimated Cost: 120,000 SR
• 10 touch screen : 10000SR X10 Pcs = 100,000 SR

• Renting location : 10 location X 2000 per location per year =20,000

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