Page 51 - Creature Companion, September 2020

INDUSTRY SPEAK www.creature-companions.in

HEADS UP

FOR TAILS

“To us pets are family and family
deserves nothing but the best”

Creature Companion Magazine had an opportunity to touch base with Ms. Rashi
Narang, Founder of Heads Up For Tails. She dwelled upon the inception of her
venture, her strategies, USPs, and social welfare initiatives. Excerpts…

FOR ME, MY SARA WAS
TELL US ABOUT THE INCEPTION OF HEADS UP FOR MY INSPIRATION. I DID
TAILS. WHAT CHALLENGES DID YOU FACE WHILE IT FOR HER. SHE HAS
FORMING IT?
Little puppy came into my life back in 2008. I had grown up BEEN MY BEST TEACHER.
with dogs in a pet loving family. What was different this time UNFORTUNATELY, I LOST
was that I was married and solely responsible for this puppy. HER LAST YEAR, BUT
In that journey of bringing him up, I realized that there were so SHE CONTINUES TO
many things that we didn’t have but we needed. I was able to INSPIRE ME TO MAKE
see that gap. When I used to visit any pet store, there were very THAT DIFFERENCE. SHE
little and basic things, which were available. So this wide gap WAS SO SPECIAL AND
excited me and then I set up Heads Up For Tails as a tiny home-
grown passion-led venture to reach out to other pet parents like HAD LARGER THAN LIFE
me who would want the best quality and variety of products for PERSONALITY.
their pets.

SEPTEMBER 2020 • VOL. XIII • ISSUE 7 • NOIDA | Creature Companion 51