Page 52 - Creature Companion, September 2020

INDUSTRY SPEAK

HOW HAS YOUR STRATEGY none of these were available before. DID YOU IDEALIZE ANYBODY
CHANGED OVER TIME Customers who have been associated WHILE STARTING THIS
CONSIDERING THE PLACE with us from that time, they have VENTURE? WHO WAS YOUR
THAT PETS HOLD IN SOCIETY? seen our efforts. We believe in quality INSPIRATION?
For longest time we didn’t really have of the products and we know that No I didn’t. For me, my Sara was my
any strategy. One of our core beliefs this is what will keep our customers inspiration. I did it for her. She has
was that pets are family and family intact. been my best teacher. Unfortunately,
only deserves the best. As we have I lost her last year, but she continues
grown along this journey, people HOW AND WHEN DID YOU to inspire me to make that difference.
and pet lovers have become pet DECIDE TO MOVE ONE She was so special and had larger
parents and pets have become our STEP AHEAD BY ENTERING than life personality. Thinking of her,
family members. This transition has GROOMING AND SPA we focus on the fact that products
been amazing. So we have always BUSINESS? that we make must be comfortable
designed and created products with This came from the thought of for the pets as they can’t speak back
lot of empathy and functionality, and becoming one-stop shop. Every time to us.
I think that has worked well for us. I took my dog for grooming, I was
horrified at people handling her in WHAT LESSONS HAVE

WHAT DO YOU THINK MAKES extreme unhygienic condition. They YOU LEARNT ALONG
YOU SET APART FROM YOUR did not know how to deal with dogs. YOUR ENTREPRENEURIAL
COMPETITORS? WHO DO YOU My dog used to feel traumatized. I JOURNEY?
CONSIDER AS YOUR MAJOR knew that there has to be another One of the most important lessons
COMPETITORS? way. Our whole approach to grooming that I have learnt is that you have to
Competition exists for sure! But I was that groomers must be trained fail to succeed. This ability to fail fast
think we stand out because of our to be able to bond with dogs and and then correspondingly learn has
thought leadership. Being the fi rst understand their body language. They been very valuable for us.
one to introduce Indian Pet Market to should know how to work with them
the most categories as you see now; instead to working against them. Second thing that I’d like to mention
is that when you are striving for world
class, the right people make all the
difference between being mediocre
and very successful. Finding people,
who can align with ambitious goals
that we have and with the value
system that we possess, is very
important.
TELL US SOMETHING ABOUT
HEADS UP FOR TAILS
FOUNDATION.
It is a special-to-heart project. All this
while, we were involved as much as
we could in taking care of streeties
but it was not a formal initiative. It
was just a part of who we are and
what we do. However, we wanted to
formalize it in order to give it more
focus and attention. Hence, HUFT
Foundation was set up.

Main aim of this Foundation is

52 Creature Companion | SEPTEMBER 2020 • VOL. XIII • ISSUE 7 • NOIDA