Page 53 - Creature Companion, September 2020

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to enable peaceful co-existence
between man and animal in urban
spaces. We visit schools, teach
children the body language of dogs,
make them understand that they
are amazing beings, and how to
befriend them. We want to remind
people that it is their home too. Our
other initiatives include refl ective
collar drives, feeding the strays,
vaccinating them, sterilization etc.
We also partner with other people
who have wider reach and who can
help us go farther in this initiative.

RECENTLY, HEADS UP FOR
TAILS HAS BEEN AWARDED
AS 'BRAND OF THE YEAR' IN
WORLD BRANDING AWARDS
UNDER ANIMALS’ EDITION.
WHAT IS YOUR STRATEGY
TO TAKE YOUR VENTURE At global level, we have a lot of work to
FORWARD ON THE SAME WHAT I LIKE IS do to be able to compete in the global
LINE? THAT THE NEWER market as the latter is way more
We have many ideas of how and what GENERATION ahead than us in this fi eld. However,
we want to do. But I think ‘innovation’ OF INDIAN PET that doesn’t mean we cannot get
will continue to be at the center of there. We have it in us to fi nd our
everything. It’s about how we can ENTREPRENEURS IS way. It just needs to permeate and
make our products better, stronger, PASSION-LED AND come together with more focus and
and lighter, how they help in solving WANTS TO MAKE A strategy.
more problems, and how we can map REAL DIFFERENCE.
our customers’ journey to make it WHICH MOBILE APPLICATION
absolutely incredible. DO YOU USE THE MOST?
However, having said that, I still Zoom for sure! Since we are working
WHAT ARE YOUR THOUGHTS feel that we have a very long way remotely, I am all day long on my
ON INDIAN PET INDUSTRY? to go because a lot of them who are zoom calls.
IN YOUR OPINION, IS THE coming in the market are thinking
INDIAN INDUSTRY SET TO BE very small at the moment. We don’t ANY MESSAGE YOU WISH TO
A GLOBAL PLAYER IN THE have enough people thinking bigger, CONVEY TO PET PARENTS.
COMING YEARS? enough people on the tech side; it Every pet is different, so you have to
When I started out, I went to more is very little development there. A understand your pet at species level
than 200 stores, none of which lot of people are copying; there is and even at personality level. You
wanted to keep our products because not enough innovation. They are have to accept the individuality of
the people behind those stores had not building for scale. Nevertheless, your pet and keep that in mind while
no idea what pet parents really there are a few who are on the right shopping for him. For example, if
need. At present, what I like is that path and I am hoping that this will your pet likes to be alone, then you
the newer generation of Indian pet evolve further. can buy him toys that are mentally
entrepreneurs is passion-led and stimulating. Consider socializing
wants to make a real difference. them with other people and animals.

SEPTEMBER 2020 • VOL. XIII • ISSUE 7 • NOIDA | Creature Companion 53