Page 48 - E-Mag _ Catatan Mag v2

3. THE IMPORTANCE OF

STAKEHOLDERS to strong reputati on , i n the between the

rel ati onshi ps
expl i ci tl y

do

thei r
to

secure

I n

Compani es

manage

order
a
must
di fferent
to
( Chri stopher

be

groups

abl e
stakehol der

subtl e
,
engage

organi zati on
wi th
&
Paul

&

manage
out
Paul
Amy
,
,

rel ati onshi ps

poi nt
( n . d . )
a
Chri stopher
feedback
Amy

n . d . ).
and
compani es

organi zati on
,

and

al though
of
the

thi s

that
stakehol ders
descri pti vel y
ground

i s
both
&
i nstrumental
,
).
Long
Jurgi ta

- term
( Mi gl e
appear

to

stakehol ders

between
core

at
commi tments

organi zati on
performance

the

and
( i . e . ,
a

the
can

ensure

of
effi ci ency

reasons
.

Jurgi ta
&
to

Accordi ng
Mi gl e

stakehol ders
normati ve

( Mi gl e
of
( 2015
&
reasons

the
the
),

a

anal ysi s

even

for
performance
,
)
Jurgi ta
2015
i t

i mportance manage based ) reasons for true , stakehol der , way communi cati on when the cri si s on stri kes 2015 and 2012 a two -
&
Henni ng
,
,

i s

organi zati ons

to
(

reveal ed
Dani el
,

Kathari na
).
that

profi tabl e for organi zati on to mai ntai n rel ati onshi ps agreed wi th ( Mi gl e & Jurgi ta , 2015 ) that effecti ve
wi th stakehol ders for one mai n source - resources stakehol der management i s a two - way street , wi th the
whi ch are necessary for organi zati on . goal of promoti ng mutual understandi ng . Al l parti es
want to feel that they have been heard , that they are
The rel ati onshi p between stakehol ders and part of the deci si on - maki ng process ( Dani el , Kathari na
organi zati on are based on the dependency on certai n & Henni ng , 2012 ).
resources , whi ch are vi tal to organi zati ons and thei r
l oss “ may pl ace i ts survi val i n j eopardy ” ( Mi gl e & By consul ti ng a wi de range of l eaders , i nfl uencers ,
Jurgi ta , 2015 ). Chri stopher , Paul & Amy , ( n . d . ) suggests opi ni on makers , and by encouragi ng a di al ogue - not
that compani es pursue rel ati onshi ps wi th other j ust promoti ng thei r own busi ness i nterests -
compani es to obtai n the benefi ts associ ated wi th compani es can go a l ong way toward gai ni ng support
reduci ng thei r costs or i ncreasi ng thei r revenues . By and defusi ng potenti al probl ems ( Dani el , Kathari na &
enteri ng i nto rel ati onshi ps , organi zati ons hope to gai n Henni ng , 2012 ). Al though cl ari fyi ng the company ’ s
stakehol der sati sfacti on and l oyal ty whi l e poi nt of vi ew i s a key obj ecti ve , effecti ve stakehol der
stakehol ders l ook for qual i ty ( Chri stopher , Paul & Amy , management goes beyond communi cati on ( Dani el ,
n . d . ). Kathari na & Henni ng , 2012 ). I t i nvol ves coordi nated
acti ons and behavi ors , such as a strong l eadershi p
The stakehol ders possess the resources that are presence and a demonstrated commi tment to the
necessary for the organi zati on ( Mi gl e & Jurgi ta , 2015 ). communi ty through rel evant soci al i nvestment
Col l aborati on between stakehol ders and the ( Dani el , Kathari na & Henni ng , 2012 ).
organi zati on enabl es the organi zati on to reduce the Onl y an i ntegrated stakehol der - management
reputati onal ri sk , to i ncrease the avai l abi l i ty of approach can create sustai nabl e rel ati onshi p capi tal
resources , to sol ve the ari si ng probl ems , to achi eve ( Dani el , Kathari na & Henni ng , 2012 ). Stakehol der
the organi zati onal goal s , to faci l i tate certai n busi ness management i s about bui l di ng l ong - term , trusti ng
processes and to i mprove the qual i ty of products and rel ati onshi ps wi th peopl e who can affect the future of
servi ces ( Mi gl e & Jurgi ta , 2015 ). your busi ness and your company ’ s reputati on ( Dani el ,
Kathari na & Henni ng , 2012 ).