Page 43 - E-Mag _ Catatan Mag v2
P. 43
6. INNOVATION CONCLUSION
In the era of experi ence economy , servi ce
.
al
(
to
2011
),
thanks
to
et
Chang
Accordi ng
i nnovati on , the hospi tali ty i ndustry enterpri ses provi ders not onl y focus on the qual i ty of servi ces
but al so emphasi ze the qual i ty of customer
could i mprove the quali ty of , the products as well servi ce experi ence . As a concl usi on , there are si x
costs
reduce
servi ces
sati sfy
as
the
the
meet
,
and
customer
i ncrease
cri ti cal factors ( servi ce qual i ty , customer
the
,
needs
better
changi ng
profi t , gai n the competi ti ve advantage . Vari ous sati sfacti on , feedback , trai ni ng , empl oyee
types of i nnovati on development and
moti vati on and i nnovati on ) are i denti fi ed to
i nnovati on
,
i mplementati on
,
example
servi ce
( for
customer
i mprove
factors
i nnovati on
).
,
admi ni strati ve
product
i nnovati on
cl osel y
are the core factors servi ce i n busi ness . That can be
are
as
rel ated
Customers ’ changi ng needs , new opportuni ti es i n seen from the hi gh correl ati on between them
wi th respect to the si x factors . Furthermore , i t ’ s
customer
i nsi ght
of
and
sources
technology
fresh
,
customer
our
sure
to
i mportant
mean
organi sati ons
i ntensi fyi ng
competi ti on
team has the make ski l l s that our managi ng servi ce
ri ght
for
need to develop and accelerate thei r abi li ty to
i nnovate . Thi s means i denti fyi ng ways to test , customers ’ needs . A bad customer experi ence at
any poi nt i n the customer l i fecycl e can rui n our
pi lot and measure the effect of new i ni ti ati ves , to rel ati onshi p wi th them . In addi ti on to maki ng
more
qui ckly
and
,
bri ng
to
them
market
sure the ri ght ski l l s are demonstrated , we need to
benchmarki ng the fi rm ’ s agi li ty . A new
be sure they ’ re bei ng demonstrated consi stentl y .
i mprovement to the self - servi ce i ndustry i s the
Several factors that have been di scussed i n thi s
use of the Internet to promote the personali zed
arti cl e prove the l ead of customer servi ce i n
,
vi si tor
the
to
makes
whi ch
si te
experi ence
the
feel li ke he i s speci al and i ndi vi dual busi ness i s busi ness .
appreci ated . One area that should never recei ve
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cutbacks , even i n ti mes of economi c hardshi p , i s
,
quali ty
the
as
i s
product
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assurance
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Accordi ng
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),
she
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( 2017
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