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are welcome to visit the center for
tests, but if this isn’t possible due to
travel restrictions or company rules,
GEA experts can carry out tests at
a distance, after which results are
collected and a test report including
videos, pictures and, if possible,
samples are shipped. Alternatively,
‘live’ interactive testing can also be
arranged.

PASSION FOR EXCELLENCE
Rather than simply supplying
equipment, GEA prides itself
on its passionate approach
and knowledgeable staff,
and has developed long term
working relationships with food
manufacturers around the globe,
viscosity, to feed efficiently into the TEST BEFORE YOU INVEST supporting them in providing

forming equipment. Manufacturers Naturally, before any decisions are excellence at every stage of
sometimes make the mistake of made, food manufacturers need production.
trying to mix all the ingredients reassurance that any equipment
together in one go. However, some purchased will prove to be a SERVICE

ingredients, such as starches, are profitable investment. Feasibility Any investment made in GEA’s
only effective during cooking and studies, process improvements equipment is supported by a long
can inhibit the absorption of water if and R&D tests all need to continue, term relationship, and a network
added too early. GEA has developed even during the current COVID of service engineers and stocks of
a range of equipment for accurate crisis. Tests are carried out at the spare parts are available around
and effective mixing including the GEA Technology Center in Bakel, the world. Denmark-based producer
GEA CutMaster, GEA PowerGrind The Netherlands, which remains of cooked chicken products Danpo
and GEA ProMix. fully up and running. Customers installed a fully automated chicken
nugget line from GEA, expanding
its ‘Your Chicken’ brand. Product
Technical Manager Per Ulrik
Jørgensen commented: “I like
working with GEA, I can speak to
people and they understand what
I am talking about. They provide a
round-the-clock service with fast,
easy solutions to improve the line
capacity or performance.”

A new digital channel which allows
customers to access a range of
services for their equipment, GEA
Advance is now also being piloted.
This new digital solution will allow
GEA to modernize the way service
colleagues interact with customers,
allowing for rapid ordering of
spare parts and real-time access to
technical documentation.

Food Marketing & Technology 21 April 2021