Page 36 - FMT April

Industry Insight

Better Quality of Life
through Better Packaging

for More People

An Insider View of Chakravarthi
AVPS, Global Ambassador World
Packaging Organisation for FOOD
MARKETING & TECHNOLOGY
Magazine, India

The vision statement of World excellence award and further to by reducing food waste we can solve
Packaging Organisation is facilitate contact and exchange global food needs for decades to come.
among the various national institutes The growing world population needs
“ Better quality of life through of packaging. sufficient food and today around 840

better packaging for more people „ million people are still starving. To
We are aware a signifi cant percentage curb this issue we need to increase
Founded 1968 in Tokyo by visionary of food never meets its purpose, that food production signifi cantly which
leaders from the global packaging of nourishing the hungry and the means we require more farm land,
community, the apex body of usual thought is that food and its more water consumption, more
packaging : The World Packaging packaging material ought to be safe, animal feed and more fertilizers and
Organisation and the concern is safe delivery and all this will have adverse effects on
preparation of the packed food for the environment.
• Encourage the development of the consumer.
packaging technology, science, One cannot deny the fact that in
access and engineering; Protecting any product that is reality by arresting or minimizing
packed is the primary function food loss and waste considerably,
• Contribute to the development of of any packaging. Ensuring that we can limit the scope of additional
international trade; and product safety at all stages from resource requirements
the source of production until it
• Stimulate education and training reaches customer is the prime A quarter of the food that is currently
in packaging. objective and packaging contributes lost and wasted would be suffi cient
to this throughout the supply chain to feed the starving world population.
Our primary activities are to promote gamut. Good packaging contributes An estimated 1.3 billion tons of
education through meetings, special to providing safe and hygienic food food is actually thrown away each
activities and publications, and around the world year, either because it spoils due to
sponsor an international packaging incorrect storage or inappropriate
design awards program, the Globally one third of all food is transport methods or because it no
WorldStar the highest packaging either wasted or lost. Truth is that, longer meets the standards of the

Food Marketing & Technology 36 April 2021