Page 38 - FMT April

Industry Insight

For several years, the packaging industry is undergoing major change I also believe there is no culture
profession has not been provided and seeing an upgrade in terms of on earth that can do without

sufficient recognition in the Industry. quality and offering convenience packaging and I am pained that it
This has been changing in recent to customers. I feel there is still a is viewed by many as a problem
years and thanks to our efforts at great void in packaging education and an unavoidable burden. Frankly
WPO to promote packaging science and awareness in society in many speaking, the world cannot do
and technology globally. Further, countries and this is where WPO does without packaging but we must
encouraging young generation its bit by meaningful contributions. learn to make packaging more
students to pursue the fi eld of effective than ever before and we
packaging science and stimulate Apart from promoting WPO activities must educate people everywhere to
the development of packaging and involving actively in packaging & respect the purpose of packaging.
technology’s skills is very important. related industry activities around the
To encourage this, we conduct world, improving the membership I strongly feel packaging should
special category awards for students is one of the key responsibilities. also be considered as an industry
at the WPO Worldstar Packaging There are still a considerable number segment like any other major
Awards. of countries who will join the WPO segments like steel, cement, textile,
board in the coming days. WPO has IT and so on and every measure
I have had several opportunities to already approved individual fi rms be taken for the upliftment of the
interact with the packaging industry as its corporate partner members industry and thereby contribute to the
and academia across the globe which with my initiation. This will help development of international trade. I
provided a great source of knowledge. the organisation to work better in always take pride in campaigning for
achieving its objectives with the the cause of packaging on umpteen
From the experience of some of my addition of more like minded people platforms worldwide.

recent visits especially to the Middle from various fields who join WPO for
East & South East countries, I feel the working actively with us.

Food Marketing & Technology 38 April 2021