Page 34 - FMT April

Industry Speak

The Brand that Stands

for Self-reliance

Thank U Foods is a brand created from the heart to touch
millions of hearts. S.M.A Jinnah, Founder of Indian
Association for the Blind believed in making the visually
challenged self-reliant.
Fulfilling his father’s dream M. Abdul Raheem, Founder & CEO,

Thank U Foods started food production by giving employment
to differently abled people, especially the blind.
The brand has expanded from being sold to close families to
600 plus corporate clients and being present online, the brand
has come a long way. The Founder talks about the journey of
the brand and its future plans.

HOW DID THANK YOU FOODS GET to the visually challenged rather than searching
1 STARTED? WHAT IS THE PURPOSE for workers. Our thoughts lead to action and we
BEHIND THIS VENTURE? started producing cookies and cakes. And yes,
Thank U foods evolved from Mr. S.M.A. Jinnah’s that is when Thank U Foods was born! And in a
(Founder, Indian Association for the Blind - www. short time, our visually challenged entrepreneurs
theiab.org ) goal of making the visually challenged were successfully selling in corporate cafeterias!
self-reliant. This belief that if given equal Thanks to everyone for their support for our cause.
opportunities the Blind youths can deliver world-
class products and services is the principle by WHAT IS THE VISION OF YOUR
which Thank U foods is built. 2ORGANISATION AND WHAT DO YOU
WISH TO ACHIEVE FROM THIS VENTURE?
How Did We Start? Our main vision is to build a social impacting brand
by producing and serving world-class snacks and
Unlike others, differently abled people have to go creating meaningful livelihood opportunities for
a step further to take care of their survival needs. differently abled persons. With the help of Thank
They are not given a job easily everywhere. We U Foods, we were able to achieve our vision for
hired them, supported them, secured them with 50+ differently abled families and hope to achieve
a job at Thank U Foods, so they can take care of more in the future with all your support.
themselves. They deserve a chance to live life like
everyone else. HOW MANY SKUS DO YOU HAVE RIGHT
3NOW AND WHAT ARE YOUR FUTURE
We know that everyone have always been looking PLANS?
for branded and fresh food products, but the Currently we have 20 SKUs under the following
demand for quality and tasty snacks never ended. category
We wanted to feed this never ending demand and
serve people with the best food products ever! • Cakes
• Cookies

One fine day, Mr. M. Abdul Raheem (Founder & CEO • Sweets
– Thank U Foods) had a thought of starting-up our • Savouries
own production unit and providing employment • Chocolates

Food Marketing & Technology 34 April 2021