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tourism segments: The absolute
demand from QSR and tourism THE GROWING DEMAND FOR SUPER FOODS
related segments impacted while AMONG HEALTH-CONSCIOUS CONSUMERS
demand from Edible Oil segment
IS DRIVING THE DEMAND FOR THE
mounted high than the pre-COVID
levels. MARKET. HOWEVER, PRICE FLUCTUATIONS
AND ALLERGIES ASSOCIATED WITH THE
• Uncertainty in Demand: Sudden COMMODITY ARE HOLDING BACK THE
lockdowns are inversely GROWTH OF SESAME SEEDS.
impacting the demand forecasts
of sesame buyers. Most of them
buying hand-to-mouth, are now 2.2% over the forecast period and personal care products.
asking for prompt shipments. (2021-2025). However, the disruptions in
trade has created a decline in the
• Logistics Congestion: Severe • Across the world, there is a grow- initial months of the year. The
impact on Container availability ing appetite for healthy ingredi- market is anticipated to grow in
due to the sudden disparity in ents in diets among consumers, the future.
Import and Export volumes, are especially the millennial popula-
leading to higher lead time for tion across North America and • Indian sesame seeds crop to surge
Indian Exporters. Europe. The nutritional profi le of in the forecasted period.
these seeds has gained consumer
• Policy changes: Amid the corona attraction over the last few years. • Ascribing to the coronavirus-
crisis, the Indian govt. has made driven global trade disruptions,

significant changes in the food • The growing demand for super the sesame producers are
processing and distribution foods among health-conscious anticipating an uncertain market
policies. With a major focus consumers is driving the demand for an inordinate yield of sesame
on dealing with Pandemic for the market. However, price seeds in India.
and essential food commodity fl uctuations and allergies
distribution to the poor, least associated with the commodity • Cultivation area of the oilseed has
attention is on trade/exports are holding back the growth of risen by three times over the past
resulting in slower refunds of Tax sesame seeds. year. Indian Farmers shall milk

and Incentives and leading to the benefits of higher acreage this

liquidity crunch. • The drivers identified in this summer harvesting season.
market are consumption patterns
IMPACT OF ETO ISSUE and increasing health awareness, • Water availability is good, prices
• Suspension of Exports: increasing demand across are remunerative for the farmers,
nations, and advancements and so a larger yield is expected in
Indian side has suspended Exports innovations in terms of hybrids. India.
to the EU for want of clarity on The restraints identified in the

testing methods and harmonisation market are international price • Demand driven increase in

of sampling and testing in India and fluctuations, strong international production of export-worthy
the EU. competition, and salmonella risk sesame varieties is possible.
in sesame seed.
• Latest update: Continuous • Sesame crop would play a befi tting
dialogue on both sides is expected • The ongoing COVID-19 pandemic role in doubling India’s share
to resolve the issue in the coming compelled the consumers to in global export of agricultural
weeks. rethink their consumption commodities.
patterns which has led to the
MARKET FORECASTS FOR 2021- growth in demand for healthy • An assured supply of good quality
2025 ingredients, which has created farmers’ stocks would help scale
• The global sesame market is an opportunity for sesame seeds up exports of seeds and also
projected to grow at a CAGR of as ingredients to various food value-added products.

Food Marketing & Technology 45 April 2021