Page 14 - SFG_ANNUALREPORT_12OCT_SINGLEPAGE

Autograph is an industry leader
championing larger women’s sizes
14-26 by providing specialist fit and
fashion that flatters. With a store
portfolio of 134 stores across Australia
and 8 in New Zealand our reach is
prominent within the local market.

Digital growth has remained strong
with an annual increase of 48% in
revenue. This success has led to the
launch of an online department store
offering greater choice for customers
from reputable global brands.

FY15 has been an exciting year for
Autograph as we continue to evolve
our product offering.

Our aim is to make all the difference in
the world to our customer by ensuring we
deliver consistently across all customer
touch points. We have implemented
key learnings to support our future
growth and development across multiple
channels while applying financial metrics
to maximise opportunities.

Social media and key relationships with
influential plus size bloggers and stylists
have elevated Autograph’s reputation and
generated greater brand awareness which
has helped to drive an increase of 115k
new customers.

013