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Our Year SFG has one of the
largest women’s
IN BRIEF
customer communities
During the 2015 financial year, in Australasia with over
Specialty Fashion Group (SFG) has continued 8.6 million members and
to place its customer at the heart of everything can reach over 4 million
the Group does. Each brand seeks out current members through email.

fashions and interprets this in a way that is
relevant to her. The Group has invested in its
design capability and it is this investment that

guarantees a unique product offering that
stands out from the competition.

In addition to focusing on the core brands, the
Group has improved the product range for both
Rivers’ mens and womens customer, as well as

enhancing their store visit experience. Great
progress has begun to show in the brand
and integrating the brand into the rest
of the business has continued successfully.

The Group has broadened the customers’
shopping experience with the launch of click

& collect. To facilitate this, there has been
significant investment in the logistics capability
which has enabled the Group to undertake unit

replenishment which means stores are never
out of stock of core product lines.

SFG has continued its considered international
expansion with the opening of 7 new stores

in California. City Chic has been testing new
markets in anticipation of our other brands
one day following.

While much has been achieved during the year,
trading has been challenging. Despite this,

the Group is well positioned to take advantage
of opportunities that will arise in future.

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