Page 12 - NCUK Brochure
P. 12

Detailed Module Description

   Module 1: Business Economics                    Module 2: Business Skills
   (Semester 1)                                    (Semester 1)

This module aims to provide a solid foundation  This module aims to provide students with the
of microeconomic and macroeconomic theory.      skills required to address the requirements of
It provides students with an understanding of   undergraduate studies in business and
basic economic principles, theories and models  management related programmes in UK
which they can use and apply in their future    universities. It is also designed to be of practical
studies.                                        use to students studying the International
                                                Diploma in Business.
1. Introduction to Microeconomics
2. Elasticity and its Application               1. Effective Learning
3. Supply Decisions: Costs of Production        2. Personal Development Planning
4. Behaviour of Firms (perfect competition,     3. Planning Techniques
                                                4. Academic and Business Writing and an
     monopolistic competition, oligopoly and
     monopoly)                                       Introduction to Research Skills
5. Market Failure and Government Intervention   5. Research Skills Part 2
6. Scope of Macroeconomics                      6. Research Skills Part 3
7. National Income and Demand Management        7. Plagiarism and Harvard Referencing
     Policy                                     8. Numerical Analysis
8. Money and Inflation                          9. Teamwork
9. Liquidity Preference                         10. Presentation Skills
10. Phillips Curve Short Run and Long Run       11. Examinations and Revision Techniques
11. International Trade                         12. Reflective Skills
12. Balance of Payments and Exchange Rates
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