Page 10 - eBook: EXIM for Beginner
P. 10
1.2 Influential factors for exporting in
International Business
A) Internal / controllable forces
The internal environment is the one that has a direct impact
on the company's operations. Some internal elements are
often manageable because they are under the company's
control. It can adapt its staff, physical facilities, and
organisational structure, as well as functional tools like
marketing, to fit the surroundings..
The term "internal factors" refers to anything that is within
the company and within its control, whether material or
intangible. After these elements have been identified, they
are categorised as the company's strengths and
weaknesses. Strength is defined as an element that has a
beneficial impact on the firm.
