Page 12 - eBook: EXIM for Beginner
P. 12
1.2 Influential factors for exporting in
International Business
B) External / uncontrollable forces
In contrast to internal factors, external elements
influence factors that are outside of the company's
control. Taking into account the external environment
allows business owners to make appropriate changes
to their marketing strategy to make it more adaptable
to the external environment.
It refers to the environment that has an indirect impact
on the business. The factors are uncontrollable by the
company.
a) Political factors
b) Economic factors
c) Sociocultural factors
d) Technological factors
