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THE FALLACY OF AN “APRIORI’



           CULTURE”: WHY ICONIC



           COMPANIES WITH STRONG


           CORPORATE CULTURES



           EXPERIENCED CULTURAL



           DIFFICULTIES LEADING TO



           DECLINE




































           By: Eric G. Flamholtz, PhD Published on October 22, 2020


           Abstract

           This article examines why iconic companies like IBM and Hewlett-Packard with

           strong corporate cultures experience cultural difficulties leading to decline. It

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