Page 118 - MS Year in Review 2020

explains the underlying problems and considers the consequences for newer high-

flying companies like Google, Netflix, Zappos, Zoom, if they do not take necessary
preventative actions.

Author’s Note to Readers:

This newsletter focuses upon various aspects of the development of
“Sustainably Successful Organizations.”℠

This issue continues our focuses upon the development of Sustainably
Successful Organizations℠ by examining the role of corporate culture in

that development.

Specifically, it examines the case example of IBM, a once iconic
company, that nearly experienced the “The Icarus Syndrome” (which
we have identified and referred to as the (virtual or actual) death of an

enterprise after an initial period of dazzling growth) because of flaws in
their corporate culture.

Finally, it examines the implications for organizations like Netflix, Zappos,
Zoom, all currently renowned for their cultures and all currently “flying high”

with dazzling success, can become potential victims of the “The Icarus
Syndrome,” if they do not take necessary preventative actions.

This newsletter is addressed to various groups including general readers, our
clients, and our licensed global affiliates as well as to investors. 106

Introduction

It is now well recognized that corporate culture is important to organizational
success, Organizations such as Netflix, Google, IBM, Johnson & Johnson, Ritz

106 Our global affiliates are independent consultants in various countries who are licensed, trained,
and certified to deliver our methodologies and tools. Currently our affiliates are in Argentina,
Bulgaria, China, Italy, India, Kazakhstan, Poland, Russia, Singapore, and Vietnam. See:
www.Mgtsystems.com.

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