Page 128 - MS Year in Review 2020
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“OVERCOMING A NEAR DEATH



           EXPERIENCE: THE EXAMPLE OF



           WESTFIELD’S”































           By: Eric G. Flamholtz, PhD Published on November 7, 2020


           Abstract


           This article reprises the construct of the “The Icarus Syndrome,” which we define as
           the demise of a company after a period of “flying high” with dazzling success. It

           examines a case example of a once high-flying company (Westfield’s) that nearly
           had the near-death experience of “The Icarus Syndrome.” Finally, it examines the
           implications for organizations currently “flying high” with dazzling success (like

           Tesla and Zoom), but which are potentially victims of the “The Icarus Syndrome,” if
           they do not take necessary preventative actions.










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