Page 128 - MS Year in Review 2020
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“OVERCOMING A NEAR DEATH
EXPERIENCE: THE EXAMPLE OF
WESTFIELD’S”
By: Eric G. Flamholtz, PhD Published on November 7, 2020
Abstract
This article reprises the construct of the “The Icarus Syndrome,” which we define as
the demise of a company after a period of “flying high” with dazzling success. It
examines a case example of a once high-flying company (Westfield’s) that nearly
had the near-death experience of “The Icarus Syndrome.” Finally, it examines the
implications for organizations currently “flying high” with dazzling success (like
Tesla and Zoom), but which are potentially victims of the “The Icarus Syndrome,” if
they do not take necessary preventative actions.
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