Page 59 - Martech Corporate Identity(2)
P. 59

MATCHING FANS FUNNEL & CONTENT OBJECTIVE















                                                            CONTENT                                                        CONVERSATION
                                                        IMPLICATION                                                        OBJECTIVE


                                                  • Social Campaign
                                                     • Influencer/page                      OUT MARKET                     PINSPIRE
                                                   content partnership


                                 • Social mini campaign with incentives                IN MARKET PROSPECT            CONSIDER


                                                                                               FANS
                                                   • Pillar content (Evergreen)            (INACTIVE &          ENGAGE IN COMMUNITY
                                                                                             ACTIVE)

                                                                                             CURRENT
                                                                                              CUSTO-
                                                        • Loyalty appreciation (CRM)           MERS        ENGAGE TO CONVERT
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