Page 61 - Martech Corporate Identity(2)
P. 61

CONTENT PERFORMANCE EVALUATION













                                                            CONTENT                             KPI                         CONVERSATION
                                                        IMPLICATION                                                         OBJECTIVE



                                                  • Social Campaign                                                         • Page likes
                                                     • Influencer/page                      OUT MARKET                      • Paid ER
                                                   content partnership                                                   • CTR


                                 • Social mini campaign with incentives                IN MARKET PROSPECT              • Paid ER
                                                                                                                     • Lead conversion

                                                                                               FANS
                                                   • Pillar content (Evergreen)            (INACTIVE &          • Organic ER
                                                                                             ACTIVE)

                                                                                             CURRENT
                                                                                              CUSTO-
                                                               • Loyalty appreciation          MERS       • Organic ER
   56   57   58   59   60   61   62   63   64   65   66