Page 14 - CMA PROfiles Fall 2017

The company’s approach

and philosophy are captured
on the Wilco website:

We work directly with

you and builders on
design and layout of
the cabinetry, as well as

supply floor plans and
elevations, coordinate
styles and color

selections and put the
job into production when

the project is measured.
… Our cabinetmakers
pride themselves on

the quality of our
A FAMILY product and customer

SUCCESS STORY satisfaction. Time and
attention is given to each
custom piece produced,

including hand-sanding
A Wisconsin shop stays on course by honoring and inspection of the
its family roots and embracing the future cabinetry to ensure

customer expectations
Every year, students head off to graduate Makers, a famly-owned company that’s are met and exceeded.
school because they’re interested in find- been serving customers for 58 years.
ing out what makes successful businesses Our installation crew
tick. At some point along the way, busi- SETTING THE SCENE takes extra time in
ness schools wisely began incorporating Like many cabinet shops, Wisconsin- the installation of the
real-world case studies into the learning based Wilco had modest beginnings.
process. Husband and wife team Walter and Mary cabinetry, scribing the
Ann Wilinski began operating out of
What’s more instructive than stories their basement and garage in Green Bay, cabinets to fit both
of real people leading real businesses, WI, and in 1971, they moved Wilco to an the walls and floor to
after all? industrial park and gradually expanded eliminate unsightly
Students who want to know how to the business. scribe moldings and
lead a successful small business through Cabinet shops vary quite a bit in scope
decades of growth and change (and and focus, of course, fillers. Every aspect of
ups and downs) could learn plenty from and “soup to nuts” might be a good way each project is important
studying the story of Wilco Cabinet to capture Wilco’s business model. to us, with satisfied

clients our primary goal.

12 PROFILES FALL 2017