Page 23 - CMA PROfiles Winter 2018
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ELEVATE

                                        20  ANNIVERSARY CONFERENCE  AGENDA
                                          th
                                              (We plan to conclude by 4 pm on Friday.)



                                             it all – selection, negotiation, financing,   panel discussion will share what others are
                                             moving, set-up, processes, compressed air,   doing to develop their future workforce.
                                             power, dust collection, tooling, the learning   You’ll take away key tactics you can imple-
                                             curve and all of the surprises that come with   ment in your own business.
                                             integrating a CNC machine into your shop.
                                                                                BUSINESS INFORMATION SESSION :
          WEDNESDAY, FEBRUARY 28             BUSINESS INFORMATION SESSION :     The Art of Pricing Profitably
                                             Building a Valuable Business       This session with Sean Benetin of Mill-work
          OPENING RECEPTION                  Are you thinking about your exit strategy?   & More addresses the nuts and bolts of how
                                             Do you know what your business is worth?   to make a profit. Many veteran and new
          THURSDAY, MARCH 1                  Often, shop owners who are ready to get   business owners say it was the turning point
                                             out of the business just opt for selling off   in finally realizing the profits they hoped
                                             their equipment at auction and leaving it at   for when they created their businesses.
          OPENING KEYNOTE ADDRESS:
          The Struggles of Running a Small Shop  that – this presentation will get you thinking   Attendees will leave with spreadsheets and
                                             about how to set your woodworking busi-  pricing structures that past attendees have
          Paul Downs started his business from a   ness up for eventual sale and maximizing   used as a springboard to profitability.
          wish to “just make furniture” in 1986. Since   its value. Expert attorney Jim Thomas will
          then, Paul has grown his company from a   discuss what banks and buyers will be look-  PANEL DISCUSSION:
          single-man shop to 19 employees – and he’s   ing for; how to get it all in order; valuation   The Cabinet Industry Supply Chain
          never made a kitchen. He will tell you what   methods; timelines; real-world expectations   — A Look Ahead
          factors have led to his success, including   and common pitfalls.     Retail – how people buy things – is chang-
          how to market over the Internet, how he                               ing, and we need to change our market-
          hires, what he pays and how much money    PLANT TOURS OF PREMIER EUROCASE   ing channels. This lively panel discussion
          he takes home.                     AND TRUSTILE DOORS                 features cabinet industry suppliers who will
                                                                                share their vision for the future of the supply
          PANEL DISCUSSION:                                                     chain. The group will address known issues
          The CMA — Glancing Back            FRIDAY, MARCH 2                    with the current state of the supply chain
          and Surging Ahead
                                             BUSINESS INFORMATION SESSION :     and share the ways that they are trying to
          The “founding fathers” of the CMA will look                           resolve those issues and keep pace with the
          back to that cold, January day in Chicago   Technology Tools for      changing marketplace.
          when the CMA was created. They will share   Today’s Woodworker
          their initial vision for the CMA and how    Mission Bell is a high-end architectural   CLOSING KEYNOTE ADDRESS:
          well we’ve met their expectations over    woodworking company in the heart of   From Estimate to Implementation
          the years. Finally, they will suggest ways   Silicon Valley, where it has access to and   – Improved Communications for
          we can meet the demands of today and   awareness of a wide variety of technology   Presenting Fact-Based Materials
          tomorrow’s workforce.              tools. Christian Zorio will share what tools   Learn how to communicate effectively
                                             they are currently using, as well as what they   throughout the entire sales process. Henry
          CASE STUDY:                        are researching for future implementation.  “Dutch” Hempel will help business owners
          Transitioning to CNC                                                  gain a better understanding of their cus-
                                             PANEL DISCUSSION:
          Chris Dehmer share what he learned when                               tomers, develop a business and marketing
          investing in a CNC, what he wishes he had   Practical Solutions for Finding Employees  strategy to communicate their unique value,
          known and what he'd do differently if he   We all are aware that there is a nation-wide   and develop the leadership skills needed to
          had to do it again. This session will cover   challenge in finding skilled workers. This   see the job through to completion.

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