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20
 Anniversar  20 YEARS  20 YEARS  20TH ANNIVERSARY THE VERY VERSATILE WOODWORKER
               GOING
 GOING
 th
               STRONG
 Anniversar
 STRONG
          Celebrating
 Celebrating
             1998       2018
 1998       2018




























                                                               Most people fell into one of two camps.
                                                               Camp 1: The customer was bad news and he shouldn’t do
           In the end, the lesson learned was: don’t           business with her.
           sell tables with pointy oval centers. If a          Camp 2: The table had a flaw, her expectations are “entirely

           client doesn’t ask for it, and isn’t paying for     reasonable, and you made a mistake trying to pass it off
           it, and it might cause trouble, don’t do it.        to her.”

                                                               Both of the reactions were valid, he wrote in a follow-up column,
                                                               and they weren’t mutually exclusive. “Difficult people often deliv-
                                                               er information that you would rather not receive, but it doesn’t
           accuracy. Is there a better way to build that design next time?   mean that they should be ignored,” he wrote.
           No, it’s just a difficult detail, and there’s no better way to do it   As for the Very Picky Customer, while Downs took issue with the
           than we had tried the first time.”
                                                               attitude she had brought to their exchanges, he gave her high
        •  With that question answered, they turned to the sales   marks in other respects. “She did one thing perfectly: she let her
           department. “Why was the table designed that way? Did the   standards be known from the beginning,” he wrote. “She was
           client ask for it? Not really, it turned out: the salesman just   entirely honest about her expectations and crystal clear about
           thought it looked cool. Did we get extra money for all of that   where she thought we had fallen down.”
           extra coolness? No, but we did get the sale. Which beats not
           having any work to do at all.”
                                                                         Join us in Denver in March
        •  “In the end, the lesson learned was: don’t sell tables with
           pointy oval centers. If a client doesn’t ask for it, and isn’t   Hear more of Paul Downs’ take on
           paying for it, and it might cause trouble, don’t do it.”            running a small business.

        THE PUBLIC WEIGHS IN                                               YOU CAN REGISTER NOW AT
        For Downs, the discussion continued after his post was             www.cabinetmakers.org/denver
        published, and the comments rolled in.



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