Page 108 - Budget Book FY2020-2021

General Fund

Office Of Communications
www.exploremcallen.com

Performance Measures Description:
The Office of
Actual Goal Estimated Goal Communication
FY 18-19 FY 19-20 FY 19-20 FY 20-21 produces the City's 24
Inputs: hour cable channel,
Number of full time employees 8 9 8 9 Spectrum Channel
Department Expenditures $ 688,546 $ 763,828 $ 763,828 $ 834,103 1300 and operates

Outputs: social media sites for
Citizen's the City of McAllen,
City Commission shows 23 23 23 23 McAllen Holiday
PUB shows 23 23 23 23 Parade and Mayor
PSA's 25 30 30 30 Darling. The Office of
Communications
Vignettes 25 30 30 30 markets and promotes
Live Shows 2 2 3 4 the City through
Special Event Production Videos 20 20 20 20 publicity,
Website Stories 260 260 260 260 advertisements,
Photos 250 250 250 250 campaigns and media
Special Event Planning 45 45 45 45 relations. This office
Media Releases -City of McAllen 260 260 260 260 is also responsible for
Marketing - special events 15 20 20 20 special event planning,
All other shows 25 25 25 25 writing and
Total (PIO duties) 500 500 500 500 distributing press
Total shows 10 27 28 30 releases and
Effectiveness Measures: information to the
Number of media interviews 260 312 312 312 media, filming special
Number of stories 260 260 260 260 events, producing
PSA's and videos
Social media posts 1,095 1,460 1,460 1,825 about McAllen and
Social media reach 54,000 55,000 56,000 58,000 shoots photos at
Percentage of citizens rating of public info events and internally
services as good or excellent exceeds 70% 65 70 70 75 for departments.
Efficiency Measures:
Number of man hours to produce a regularly
occurring talk show (15 minutes or longer)
3 3 3 3
Number of man hours to distribute and post
City media releases 1 1 1 1

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