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and services are designed, engineered and manufactured to address customer
Telematics needs. Today’s customer is not just looking for a product; he/she is looking for a
will play a complete product solution. JCB is committed to increasing its range of Made in
significant role India products to cater to an even wider customer base.
in how machines There are multiple aspects that need to be addressed to ensure that customers
to machine derive maximum output from our machines. The first and foremost is the inherent
communication is concept and design of the machine. At JCB, we manufacture products to One
Global Quality which means products manufactured in India can be used in any
done and how it part of the world. These products have been designed to perform in demanding
ultimately leads Indian working conditions
to site and fleet In addition to the design of the product, after sales support plays a critical role in the
efficiency. Excon, buying cycle. Over the years, we have also set-up the largest distribution network
I mentioned in the industry with 63 dealers and 650 outlets. These outlets are spread across
earlier is a India, employing over 6,000 trained professionals to cater to different customer
platform where requirements.
all manufacturers Safety is of paramount importance today. The customers want a productive and
like to showcase efficient equipment, but without compromising on the safety aspect of it. They
their latest are increasingly demanding machines which offer the best operating experience
technologies, this through ergonomically placed controls and are safe and reliable.
includes digital JCB has taken special cognizance of this and invested heavily in delivering
technology. machines which offer the best-in-class safety features along with unmatched
performance. For e.g. - JCB Skid Steer Loaders are world’s safest as we are the
first manufacturer to offer a side door entry.
We have invested in the technology and introduced the state-of-the-art telematics
technology called JCB Livelink, which helps our customers remotely monitor and
manage their machines. Users, Dealers and JCB get SMS alerts on their phones
regarding the Service, Operations and Security of their machine.

An initiative like Make in India has been designed to establish
India as a Global Manufacturing Hub. Please share your thoughts
on on-ground implementation. What more needs to be done?

The Government launched the Make in India programme in 2014, with the primary
goal of making India a global manufacturing hub, by encouraging both multinational
as well as domestic companies to manufacture their products within the country.
The programme aims to raise the contribution of the manufacturing sector to 25%
of the Gross Domestic Product (GDP) by the year 2025 from its current 15%.
Through concerted efforts of the Government in the past three years, Make in India
has made considerable effort in positioning India as a desirable manufacturing
destination.
India is regarded as a stable economy in the global market place. It is also one of
26 the fastest growing economies in the world. Make in India aims to renew investors’
confidence in India. Sustained efforts to improve the ease of doing business will
play an important role if manufacturing related investments are needed.

The recent improvement in rankings is welcome effort and the same needs to
continue to improve the position further for investors to setup manufacturing units
in India, thereby providing employment.

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| Global MDA Journal | NOV-DEC 2017