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Excon has evolved into a premier platform Please elaborate on the theme of this year’s
for Infrastructure Development India. What Excon? Do you see ‘Digital’ coming to the
is the added advantage offered by Excon fore and how?
2017 to its exhibitors and visitors? Digital has come into the fore. We, as an industry, are
Excon is the biggest exhibition for our industry not only also going through a digital revolution and we are fully
in India, but in South Asia. Over the years, it has evolved embracing the new digital experiences by integrating
as an ideal platform to exhibit products and services that Big Data and Internet of Things in our operations.
have the potential to drive growth in the future. The big disrupter here is now digital technology and how
Excon 2017 is bigger than its previous editions. it is changing our lives. Internet of things and big data
The display area has increased; 2,50,000Sq.mts of have begun to affect our lives in more ways than one
exhibition display area, a 12% increase as compared can imagine and it is not just an urban phenomena but
to the year 2015.We expect over 40,000 visitors this equally affects the lives of people working in rural and
year which is a 15% increase from Excon 2015.Over semi urban parts of India.
900 exhibitors, including 275+ exhibitors from other Telematics will play a significant role in how machines
countries participating in this editiona 16% increase to machine communication is done and how it ultimately
from the previous edition of 2015. leads to site and fleet efficiency. Excon, I mentioned

Some of the new features include a Virtual Exhibition earlier is a platform where all manufacturers like to
wherein a company can showcase their products, new showcase their latest technologies, this includes digital
technologies post event which will be available for a technology.
period of 60 days. Excon has been and continues to What are the major challenges before the
be the pre-eminent construction equipment exhibition
for us and this year’s theme of “Smart Technologies Construction Equipment Industry today?
fueling Next Gen Infra” syncs extremely well with Excon Speedy Implementation of Infrastructure
being a key enabler in bringing world class products Projects is a necessity today. How is Excon
and technologies to India ultimatelyto help build India’s 2017 poised to aid this?
infrastructure.
The first and foremost challenge that we are facing
Your comments on the importance of being as an industry is limited demand drivers. Presently,
‘zero-defect’ for progress and also ‘Zero- the only sector that has been generating demand for
effect’ for environmental sustenance. construction and earthmoving equipment is Roads
Zero Defect and Zero Effect are both important pillars and Highways. However, to ensure that we are able to
of the Make in India programme as they are essential sustain this growth, we need couple of more sectors to
in positioning India as a global manufacturing hub. gain momentum. Sectors such as Railways, Irrigation
Zero Defect translated to world class quality products and Mining have shown potential and we are hopeful
whereas Zero Effect is about minimising discharge and that they will start performing in the coming months.
pollution. Also, as the demand for our equipment is going up
The announcement of Make in India and Zero Defect and it is expected to further rise, we will face an acute
Zero Effect speaks about the Government wanting shortage of skilled workforce. To ensure that we have
to change the course of economy by focusing on skilled manpower when the need arises, it is imperative
manufacturing as an engine to sustained growth. that industry collaborates with the Government and
Thus in order to build the ecosystem to implement the introduce skilling and training initiatives.
idea, we need to think about making our product which Also for Infrastructure projects to take off, the Banks 27
has ‘zero defect; so that it does not come back (get will have to start lending to Infrastructure companies.
rejected) from the world market and ‘zero effect’ so that The Banks on the other hand are unable to lend due to
the manufacturing does not have an adverse effect on the piled up NPAs that they have on their books. This
our environment.
circle needed to be broken, and the recent decision to
Sustainable growth needs to be fostered to ensure that recapitalise banks will be a very positive step forward for | Global MDA Journal | NOV-DEC 2017
negative effect on the environment does not take place. the wheels to start turning again.

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