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P. 25

Interview






           A Conversation with



           MR VIPIN SONDHI
           Chairman, EXCON 2017,
           Managing Director & CEO, JCB India Ltd


           The infrastructure sector has emerged as the top hiring sector with
           12% rise in October 2017 and is a key driver for the Indian economy.             Government’s focused
           The sector is highly  responsible for propelling  India’s overall                approach towards the
           development and enjoys intense focus from the Government.                        sector coupled with
           How does this translate for the construction equipment industry?                 significant allocation
           How does this unfold for JCB in particular?                                      in successive budgets
                                                                                            has played a pivotal
           Infrastructure development is not only central to economic development, but it is   role in the revival
           also a critical enabler for ensuring sustained growth. Also, it acts as a catalyst for   of the industry.
           the Earthmoving and Construction Equipment sector as more infrastructure activity
           means more demand for our machines.                                              Moreover, given
                                                                                            the need for world
           Government’s  focused  approach  towards  the  sector  coupled  with  significant   class infrastructure
           allocation in successive budgets has played a pivotal role in the revival of the industry.
           Moreover, given the need for world class infrastructure in the country, we are certain   in the country, we
           that the construction equipment industry will continue to progress.              are certain that
                                                                                            the construction
           The Earthmoving and Construction Equipment industry did go through a severe
           down cycle from 2012 to 2015. However, the industry recorded a strong comeback   equipment industry
           in the year 2016 where it grew by over 40% as compared to 2015; but still could not   will continue to
           come back to the level of 2011 which has been the best year for the Earthmoving and   progress.
           Construction Equipment sector so far.  Growth this year is has been positive at about
           10-15%, however this year has been the year of disruptions with first the failure to
           interpret the court order meant for Automobiles to change from BSIII to BSIV, which
           affected our industry even though it was never meant for our industry and then with
           the roll out of GST where our industry was kept in the 28% tax bracket initially, which
           later came down to 18%.
           At JCB, we are fully prepared to leverage  the opportunity with our world  class
           equipment range. Our  Backhoe Loaders continue to  remain the preferred choice
           for buyers; we have also diversified our product range and introduced revolutionary
           products in the Material Handling  range and Excavators, Wheeled Loaders and
           Compactors which form the Premier Line range.
           With these new offerings, JCB has positioned  itself as a full range infrastructure
           equipment partner. These made in India products are not just sold in India but have                     25
           also been exported to over 85 countries. All these products are aimed at maximising
           productivity  and  profitability  for  our  customers.  These  machines  will  be  used  in
           several sectors like Roads and Highways, Mining, Ports, Irrigation projects etc. and
           will contribute towards building of India’s infrastructure.
           JCB India has been maintaining market leadership in the segment
           since a decade which is indeed a long time by any standard. What                                         | Global MDA Journal | NOV-DEC 2017
           is your success mantra?

           At JCB, we always keep customers at the heart of every initiative. All our products

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